National Account Manager

AG Barr Plc, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. Job Title: National Account Manager – Morrisons Location: Field Based We are an inclusive, responsible employer that employs around 850 people across the UK. We value diversity, give back to our communities and work to minimise our environmental impact. For 150 years AG Barr has built great brands such as IRN‑BRU, RUBICON, Boost and FUNKIN, and other portfolio brands including MOMA. Responsibilities Take full ownership of the on‑trade account, managing promotional activities, forecasting, and working collaboratively with key internal and external teams to deliver business objectives. Develop a strong understanding of P&L management and drive contribution through effective negotiation and planning in the on‑trade environment. Own the process for weekly, period, and annual forecasting for the Morrisons account and products, using multiple data sources to generate accurate and actionable forecasts. Prepare and execute successful negotiations with on‑trade customers, ensuring the protection of AG Barr's values and mitigating risks for soft drinks. Build strong relationships with key contacts at all levels, both internally and externally, to establish long‑term strategic partnerships. Adapt communication style and approach to align with customer needs, gaining deep insights into customers’ internal systems and objectives to create effective, customer‑centric plans. Proactively manage personal and team development through performance reviews, coaching, and mentoring to cultivate future leaders within the business. Partner with commercial managers, business unit leaders, finance, HR, and supply chain to ensure strategic alignment and effective execution of plans for soft drinks at Morrisons. Track and report on key performance metrics for accounts and products, addressing any discrepancies and adjusting plans as necessary. What You’ll Bring Experience in account management within an FMCG environment with a strong focus on managing national‑level accounts in the Grocery sector. Strong understanding of P&L management, forecasting, and business development within the Grocers, with proven ability to build joint business plans and negotiate effectively. Experience managing senior‑level relationships with major Grocers and influencing decision‑makers at various organizational levels. Strong IT skills, including proficiency with CRM, forecasting tools, and the Google Office suite. Excellent presentation and communication skills, able to engage effectively with internal teams and external stakeholders in the on‑trade. What We Offer We believe in creating a diverse and inclusive culture where your voice can be heard. Our talented and loyal people are critical to AG Barr’s future success, and we continually invest in their development. We offer a competitive salary and benefits package, including: Up to 34 days holiday (depending on shift pattern) Flexible holiday trading Living Wage Employer Healthcare Cash Plan Peppy Health Flexible benefits such as discounts & cashback, gym memberships, technology purchases, etc. Life assurance Save as you earn scheme Staff sales discount Free AG Barr products throughout your working day Pension Annual salary review Ongoing professional development Latest closing date for applications is 11th December 2025 We may close vacancies early if we receive a significant number of applications, so apply now Speculative CVs from agencies will not be accepted. We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. #J-18808-Ljbffr