Senior CRM

7 days ago

Bog Green, United Kingdom Mamas & Papas Full time

Here at Mamas & Papas "Our Purpose" is to inspire and support parents in becoming the best parents they can be : confident, capable, & loving life with their little ones. Our passion for parenting exists in everything we do. It’s evident in the advice we source, the products we design, & the experiences and insight we offer. We’re an award winning, global omni-channel nursery / baby brand & retailer, with quality at the heart of everything we do. We give our customers insights & inspiration into the baby world and the support, tools & resources they need to do it their way. Through some exciting news internally, and our drive to continually move forward through an exciting next chapter in our innovative digital CRM and loyalty program over the next 12 months we are looking to recruit a SENIOR CRM & PERSONALISATION MANAGER on a 12 month fixed term contract. ROLE OF SENIOR CRM & PERSONALISATION This is key role within our Digital / Ecommerce team, where you will collaborate with data, digital, marketing and customer care to develop and execute strategies for loyalty and strong customer relationships. Creating product, brand, service campaigns, gathering feedback to enhance customer sign up, engagement, personalisation, retention and drive business growth. As the Senior CRM Manager, you will : Lead the CRM team to define the CRM strategy, plans and KPIs. (x1 direct report) Play an integral role in the further creation and delivery of the reward programme. Be responsible for the development and delivery of the customer growth plan. Be accountable for the customer contact strategy to meet our commercial objectives, using and growing the customer database. Deliver the contact strategy across all channels including email, push notifications, and on-site personalisation, as well as driving delivery through the other digital channels. Drive the development of omni-channel multi-device CRM capabilities to maximise the quantity and quality of actionable customer data. Improve data collection across the Mamas & Papas ecosystem. Deliver and present regular analysis and KPI reporting to drive continuous improvements. Work closely with key stakeholders (internal and external) to deliver a rounded view of the contribution of CRM to overall sales. Leverage Dotdigital, Dynamic Yield and other technologies to streamline processes and improve efficiency. What makes this CRM role different? …Our customers. Stepping into parenthood can be confusing, daunting, overwhelming journey, but through this role and CRM / Loyalty journey we can support them along every step to be confident, capable & loving life with their little one. There are not many CRM roles, where you can genuinely make a difference like this through the work you do. Apply Today If you come from a Digital CRM and personalisation / loyalty background, and looking to work for an innovative, thoughtful business, then simply take those amazing first steps to APPLY TODAY #J-18808-Ljbffr

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