B2B Channel Marketing Manager

Lenovo Farnborough, England, United Kingdom Job Title B2B Channel Marketing Manager Company Lenovo Location Farnborough, England, United Kingdom Overview As a Commercial Marketing Manager at Lenovo, you will play a pivotal role in shaping and executing marketing strategies that drive engagement, retention, and growth within our commercial customer base. This position requires a dynamic professional with a strong background in B2B marketing, exceptional stakeholder management skills, and a passion for delivering impactful campaigns. You will collaborate closely with distributors, resellers, and internal teams to amplify Lenovo’s brand presence and ensure the success of commercial initiatives across the UK/Ireland. Key Responsibilities Develop and implement comprehensive commercial marketing strategies aligned with Lenovo’s business objectives for the UK/IRELAND market. Partner with distributors and resellers to design and deliver quarterly co‑marketing initiatives, leveraging Market Development Funds and targeted communication plans. Integrate Lenovo‑owned and end‑user campaigns into commercial marketing efforts, ensuring consistent messaging and brand amplification across all channels. Oversee and manage marketing and co‑marketing budgets, ensuring efficient resource allocation and maximum impact. Design and administer commercial incentive programmes to enhance customer engagement, loyalty, and repeat business. Plan and execute experiential marketing events, including conferences, exhibitions, training sessions, and VIP engagements. Coordinate regular engagement with WEP Partners, ConnectEd Partners, and other key commercial stakeholders. Prepare and deliver presentations to commercial clients and internal stakeholders, clearly communicating marketing strategies, activities, and results. Qualifications Bachelor’s degree (or equivalent qualification) in marketing, business, or a related discipline. 57 years of experience in marketing, communications, or product/category marketing, ideally within the PC or technology sector. Demonstrable understanding of the B2B market and commercial sales models. Proven experience in managing marketing budgets and tracking expenditure. Analytical and problem‑solving skills, with the ability to gather, interpret, and act on feedback regarding marketing tools and activities. Advanced communication and presentation skills, with the ability to influence both internal and external stakeholders. Proficiency in English (written and spoken) is mandatory; additional language skills are an advantage. Experience in Account‑Based Marketing (ABM) activations and follow‑through. What We Can Offer Holiday purchase Private medical Income protection Attractive pension scheme Positive work/life balance Learning and development Life insurance Lenovo and Motorola product discounts Lifestyle discounts Cycle to work scheme MyGym discounts Mortgage advice and support Referral bonus Electric car salary sacrifice scheme Free onsite parking We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Lenovo by 2x Get notified about new Channel Marketing Manager jobs in Farnborough, England, United Kingdom. #J-18808-Ljbffr