Marketing Manager

Role Outline: This role is all about driving awareness, delivering growth, and “walking the walk” through use of our own brand of brilliant marketing for Sharper. You’ll be working directly with our MD and the wider Sharper team to build, deliver and bring to life creative, interesting, different, and attention-grabbing marketing activity for us, Sharper. It’s all to ensure we make ourselves known to the right people, can effectively capture their interest, and then drive growth for the business as a result. About Us: We’re on a mission to give our clients the Fresh Ideas & Firepower TM to make their B2B marketing sharper (whilst making B2B marketing as a whole more creative, valued and commercially successful in the process). Client’s love working with us for 3 main reasons: 1)    We’re all experienced client-side marketers. We’ve walked in their shoes. We know their world. We talk their language. 2)   We’re fearlessly creative, but we underpin EVERYTHING we do with metrics and measures of success 3)   We’re nice people and fun to work with, but we give no easy rides. We’re direct. We challenge. We ask hard questions. Because that’s what a great agency partner should do. And we live and die by our values: Creativity, Tenacity, Fairness, and Fun. If you don’t think these 4 things are important then you’re not going to enjoy working here. So, does Sharper sound like something you want to be part of? Then read on… About You: We’re still a growing business so we can’t afford to carry any passengers. Which means we have to hire first and foremost on attitude and personality. Experience and skills are obviously useful, but they can be gained or learned. If you’ve got the right approach and attitude though, you’ll be on to a winner. So, what does that “right approach” and attitude look like? ·      You’ll be “can do”. You need to be able to pick up the initiative and get stuff done, no matter what kind of curve balls come flying at you. ·      You’ll be a problem solver. If things crop up that get in the way you won’t just accept them and say, “oh well”. You’ll be coming up with the ideas and different approaches to get around, under and over those challenges. ·      You’ll be inquisitive and empathetic, always looking for new ideas and new ways to do things that connect with people. And you’ll bring those to the table for the benefit of Sharper. ·      You’ll be confident (but definitely not arrogant). You need to know yourself, know what you’re good at and back yourself in doing it. But you’ll also be self-aware and humble enough to know where the line is.  ·      You’ll want to crack on with your career. We want to see you be a success, but we also know you’re not going to stay with us forever. If we can help you on the way and we all have some fun doing it, then that’s win-win. As we said, knowledge and skills can be gained or learned, but if you’ve got some of the following in your back pocket that’ll stand you in good stead. Experience: ·     2-5 years B2B marketing experience ideally as a marketing exec, marketing manager, campaign manager, or similar. ·     Campaign and content creation, build and execution. You’ll know your way around (or at the very least the theory behind) how to create and run marketing campaigns that make an impact with people. ·     Social media and MarTech. You don’t need to be a genius level expert by any stretch of the imagination, but you will need to know enough to be dangerous with LinkedIn, CRM, email platforms, marketing automation tools, etc. Skills: ·     Clear communicator. You’ll be working across multiple activities/projects talking to a variety of people, so you’ve got to be clear and consistent with your communications – both written and verbal ·     Able to handle complexity. With multiple projects/activities on the go at any one time you’ve got to have the mental agility to be able to switch from one thing to the next and be comfortable managing your own energy and time to do so. ·     Copy writing. You’ve got to have a solid grasp on the English language and able to create engaging copy. About the Role: As our brand-new Marketing Manager there will be 5 key things you’ll need to own and be all over. Specifically: ·     Content creation. We’re talking blogs, videos, research pieces, infographics and all that jazz. You’ll take the lead on and be comfortable creating a regular stream of attention-grabbing content for Sharper that appeals to our target audience. ·     Newsletter. We’ve been threatening to start an email newsletter for ages but have never had the time. That’s where you come in. You’ll own this project from the ground up making sure we’ve got everything set up in our CRM/Marketing Automation system to support it and that we’re then sending high-impact, useful, informative newsletters to our audience. ·     Website. No super-technical skills needed here. You’ll just need to ensure we keep our website up to date with all the fresh content you’ll be producing. ·     Social. Taking ownership of our social accounts (and bringing into the mix other platforms as needed). Our MD and team are pretty prolific across LinkedIn… how do we use that for the benefit of Sharper? ·     Award submissions. We focus on award submissions (and winning them) to build and demonstrate our authority in the B2B space. You’ll be in charge of writing our submissions (with the help of the team, obviously) and managing the submission process.  What you’ll get from us: If you join us as our brand-new Marketing Manager (and our newest Sharperino) we’ll give you: Our undying love and affection A £32,500 salary 28 + 2 days holiday a year Bupa Healthcare scheme (on passing probation) Yulife wellbeing app access (from day 1) Pension scheme (on passing probation) Regular team socials and celebrations The tech and equipment you’ll need to get things done Merch. We love the stuff, so plenty of Sharper branded stuff will be yours Flexible working. We’ve got an HQ office in Farnborough which we generally tend to all be in 1 or 2 days a week. But you don’t have to work there. Truthfully, we don’t really mind how or where you work, it’s much more about getting the job done. A next-level incentive scheme aka. Slingshot (open to everyone in the business) An uncapped commission scheme aka. Catapult (open to everyone in the business) A profit share/bonus scheme A home to grow, develop and become the best version of you To prove that you've actually read this job spec the whole way through before applying there is also a secret code word you need to know. For this role it's HEDGEHOG. Be sure to quote then if/when a member of the Sharper team drops you a line.