Senior Manager, Global Campaigns

Senior Manager, Global Campaigns We are looking for an experienced, data‑driven marketer with a proven track record of developing and executing high‑performing integrated marketing campaigns in a matrixed, international B2B SaaS marketing organization. The role is responsible for the strategic planning and development of scalable programs to drive demand for the business and its growth goals and reports into the Director, Global Campaigns. Key Responsibilities Take ownership for end‑to‑end planning and development of marketing campaigns, ensuring alignment with strategic direction. Build global campaigns strategy and programs delivering scalable, sustainable results across all markets, focusing on pipeline generation, quality and sales cycle acceleration. Ensure all global campaigns are insight‑driven, audience‑led, aligned to our ICP and supportive of our global strategy and growth objectives. Create a cross‑functional program approach for demand generation engaging sales, product and other relevant stakeholders to create a unified approach to our growth efforts. Be a trusted partner and foster strong working relationships with sales teams to ensure marketing activities deliver on sales objectives. Drive annual and quarterly planning to ensure campaigns and activities have optimal channel mix, clear deliverables, drive maximum ROI and create the required pipeline. Play a role in developing a common set of KPIs for the wider marketing organization to measure success in demand generation. Slice, dice and analyze data to drive engagement across multiple audiences and buyer/user personas. Ensure demand generating activities consistently deliver leads into the MDR function at a level that meets MQL targets. Identify and test new initiatives and tactics, collaborating with Proposition Marketing to continually develop new global campaigns. Create a testing framework, identify and test new channels and tactics, working closely with Channel / Media Planning and Data Ops to measure and optimize results. Handle reporting, budget and data management. In‑depth understanding of ROI from demand generation activities and continuously drive optimization. Can create opportunities to meet with customers and prospects on a regular basis, including metrics such as SAL creation, booked meetings and conversion rates, while providing analysis and improvement plans. Success Metrics Generation of marketing‑sourced pipeline against targets. Improved lead quality from lead‑to‑MQL‑to‑SQL conversion rates. Campaign ROI: positive return on marketing investments. On‑time delivery with campaigns launched on schedule. Increased brand awareness across key markets. Qualifications Bachelor’s degree in Marketing, Business, or related field. 5+ years of experience in B2B marketing, with an end‑to‑end focus on global campaign management. Proven track record in global campaigns, both strategy and execution. Experience in SaaS or technology industry preferred. Experience working closely with Marketing Development reps to drive MQLs and opportunities. Strong understanding of demand generation and pipeline acceleration. Awareness of artificial intelligence concepts, tools or applications is a strong asset. Why Basware Basware is the global leader in Invoice Lifecycle Management, trusted by the world’s largest organizations. With 40 years of innovation and unmatched automation capabilities, Basware empowers companies to build AI‑powered, future‑proof AP operations that work at enterprise scale. Our culture blends openness with global ambition, values creativity, diversity, continuous learning, and celebrates success together. Basware offers Financial stability of a global company with $230 million in revenue and a track record of profitability for 30 years. Leading‑edge software products in the enterprise accounts payable and invoice automation market. Strong brand, global reach and an installed base of 3,000+ customers and over a million enterprise users in 100 countries. A unique company culture that promotes inclusion, ownership and boldness. Benefits & Culture Basware has been named a “Great Place to Work” and consistently ranks among “The Best and Brightest Companies to Work For” in the US. We offer flexibility, potential home‑based work, and opportunities to work with a leading Fortune 500 client base. How to Apply Upload your resume and salary requirement to apply. #J-18808-Ljbffr