Head of Platform Marketing

About ITRSAt ITRS, we make society's critical technology work. Our mission is to deliver automated and holistic IT observability solutions that safeguard critical applications and enable innovation. We are the only monitoring and observability platform designed for the most demanding and regulated industries — trusted by 90% of Tier 1 capital markets firms.We believe when our team thrives, so do our customers. With us, you'll find:A culture that backs you– We're proud to be a Great Place to Work for multiple years in a row due to our inclusive, supportive environment.Work that matters– Make a real difference with 1,000s of global customers in industries that keep the world running, including 9 out of 10 top investment banks.Room to grow– Whether you're starting your career or bringing years of experience, we're committed to your development. Just ask our team members who've been excelling here for 10+ years.With headquarters in London and teams across the US, Europe, and Asia, ITRS combines the agility of a high-impact tech business with the stability of a private equity–backed global partner.Scope of RoleReporting to our CMO, The Head of Platform Marketing will lead the strategic positioning and go-to-market execution for ITRS's integrated observability platform across Financial Services, Digital Experience Monitoring (DEM), and Corporate Infrastructure value streams. This role is critical to unifying our market presence, modernising brand perception, and driving systematic product launch excellence. You will work from our London HQ on a hybrid work schedule.As a Head of Platform Marketing, you will:Develop and execute unified go-to-market strategy across all value streams with consistent platform messaging that positions ITRS as a modern observability leaderCreate integrated solution messaging connecting Geneos, Opsview, Uptrends, and ITRS Analytics as a unified observability platformLead competitive intelligence and positioning strategy against Datadog, Dynatrace, and other platform consolidatorsEstablish and lead systematic product launch amplification process connecting monthly innovations to target account prioritiesEliminate silos between value streams and ensure cohesive customer experience across all touchpointsPartner with Product, Sales, and Customer Success to align platform roadmap with market needsLead go-to-market strategy development with measurable pipeline and revenue outcomesSupport sales enablement with Return on investment (ROI) calculators, migration tools, and technical differentiation content8+ years of B2B technology marketing experience, with 5+ years in product marketing or platform marketing leadership rolesDeep expertise in enterprise software or observability/monitoring/infrastructure technology marketsStrong technical knowledge of IT observability, monitoring, infrastructure management, and related technologies with ability to speak credibly to technical audiencesProven experience building and facilitating customer communities, advisory boards, or user groupsProven track record of successful go-to-market strategy development and execution for complex technical productsExperience positioning technical solutions against well-funded competitors in crowded marketsStrong understanding of Financial Services or other highly regulated industries preferredDemonstrated ability to lead cross-functional initiatives and influence without direct authorityComfortable with public speaking and representing the company at industry events, conferences, and customer forumsHealth Insurance and Dental Health Cover for you and your dependantsEmployee Assistance ProgrammePensionFlexible Hybrid WorkingEnhanced Parental LeaveTravel InsuranceLife AssuranceIncome ProtectionReferral BonusBuy and Sell HolidayTraining ReimbursementITRS is an Equal Opportunity employer and Inclusion is part of our everyday life. We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, allowing everyone to contribute equally. We remain committed to advocating inclusion, diversity, and equality into our ITRS family as we grow and enrich our business.We welcome applications from everyone in the community as we recognise that a diverse workforce is a stronger workforce. #J-18808-Ljbffr