Senior Mass Participation Events Officer

Senior Mass Participation Events Officer Join to apply for the Senior Mass Participation Events Officer role at Make‑Wish® UK This range is provided by Make‑Wish® UK. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range Location: Reading, Hybrid Salary: £37,132 per annum Contract Type: Permanent Campaign Closes: 28th November 2025 First Stage Interviews: 8th and 10th December 2025 Second Stage Interviews: W/C 15th December 2025 Make‑Wish UK is seeking a dynamic and experienced Senior Mass Participation Events Officer to lead the delivery of our flagship fundraising events, including the London Marathon, and to help shape the future of our mass participation portfolio. This is a fantastic opportunity to make a meaningful impact while working in a collaborative, purpose‑driven environment. Minimum 3 years’ experience in events fundraising or a related role. Proven experience of delivering events and supporter journeys. Strong project management and organisational skills. Experience of working with digital marketing and CRM systems. Excellent communication and stakeholder management skills. Ability to work independently and manage multiple priorities. Strong understanding of fundraising compliance and GDPR. Experience of account managing a wide variety of clients/supporters/customers. Experience managing own workload, prioritising and responding to changing demands. Experience of reporting on financial and KPI performance. Excellent numerical and analytical skills with a keen eye for detail, ensuring data accuracy and a strong understanding of reports. Experience of working to and exceeding financial targets and KPIs, and being accountable for hitting set income targets or putting plans in place to mitigate income losses due to underperformance. Ability to work proactively and make data‑driven decisions, able to use initiative and plan and arrange own workload to meet set objectives. Core Purpose: The Senior Mass Participation Events Officer will play a pivotal role in the development and delivery of Make‑Wish UK’s mass participation events portfolio, most notably the London Marathon, as well as other third‑party and Make‑Wish owned products (e.g. walks, runs, virtual events). This position will lead on event delivery, support new product development, and coordinate marketing and supporter journey planning. You will work closely with internal teams and external partners to ensure seamless delivery, exceptional supporter experiences, and continuous improvement across the programme. This role is key to driving income growth, supporter acquisition, and retention through strategic planning and operational excellence. This role sits within the Public Fundraising team who are responsible for individual giving, legacies, community fundraising, third party Mass Participation events, and owned fundraising products and events. The Public Fundraising team plays a vital role in contributing to our organisational strategic goal of developing sustainable sources of income. Key Responsibilities Support the development and implementation of multi‑year plans for mass participation events across a broad range of markets, activities and products. Lead on the delivery of a range of third‑party challenge events, owned products and virtual events, including recruitment and onboarding of new supporters, stewardship of supporters, budget management, event planning and logistics, volunteer management, and evaluation and reporting on events, taking learnings forward to improve future events. This role will primarily manage the London Marathon, which is our biggest third‑party fundraising event, bringing in around 50% of all third‑party events income. Contribute to the innovation pipeline by identifying opportunities for new products and enhancements and supporting the development of minimum viable products. Evaluate performance and identify opportunities for growth. Ensure plans are data‑driven and aligned with organisational strategy. Work proactively to identify a pipeline of future support and new fundraising opportunities, varying across corporate teams, groups and associations, individual supporters and third‑party activities, converting prospects into confirmed supporters to maximise income growth. Work to an agreed income target with the aim of exceeding and growing income. You will have responsibility and accountability for hitting financial targets. Acquisition and Retention of Supporters Coordinate marketing plans for acquisition, working with the creative team and digital freelancer. Brief and manage asset creation for campaigns across digital and print. Liaise with the email specialist to support campaign delivery via Campaign Monitor. Build and optimise registration flows to ensure a seamless user experience. Develop and deliver automated, multi‑channel supporter journeys to retain donors, maximise fundraising, and promote further engagement. Implement key milestones including welcome communications, fundraising support, and post‑event stewardship. Align supporter journeys with the wish journey to deepen engagement. Implement key milestones of the supporter journey including welcome calls, race pack mailings, thank you mailings and fundraising chases. Maintain effective relationships with Make‑Wish UK colleagues and supporters, maximising retention and long‑term value, and identify cross‑departmental opportunities where appropriate by working collaboratively. Effectively steward small and medium corporate teams, ensuring corporate partners participating in third‑party Mass Participation events have an exceptional experience. Coordinate cross‑functional input from brand, digital, supporter care and wishgranting teams to ensure integrated delivery of mass participation events. Event Management and Delivery Lead planning and delivery of a portfolio of mass participation events, including logistics, budgeting, and on‑the‑day coordination. Act as operational lead for assigned events and products, making decisions on delivery approaches, resourcing, and supporter experience within agreed strategic parameters. Provide informal mentoring and guidance to the Mass Participation Events Officer, supporting their development and ensuring consistency in delivery. Support the Officer with event logistics and delivery as needed. Maximise supporter engagement to meet income targets and KPIs at events. Develop project plans, marketing plans and supporter journeys for a portfolio of mass participation events. Attend mass participation events and represent Make‑Wish in a professional manner. Be prepared to work some weekends and evenings where required. Lead on event day logistics including the management of staff and volunteers. Monitoring and Evaluation Monitor fundraising progress and approve partner invoices in alignment with the team’s budget and coding structure. Monitor event performance against agreed KPIs including recruitment targets, fundraising targets, and average fundraising per head. Make data‑informed decisions to optimise event delivery and supporter journeys, escalating strategic or high‑risk issues to the Manager. Present results and learnings in monthly meetings with the wider Public Fundraising team and contribute to strategic reviews. Use learnings to feed into the ongoing development of the overall Mass Participation events strategy. Be accountable for set income and acquisition targets, continually monitoring performance against targets, using initiative to spot opportunities for improvement and areas of growth and acting on these opportunities. Seniority level Mid‑Senior level Employment type Full‑time Job function Administrative, Product Management, and Advertising Industry Non‑profit Organizations #J-18808-Ljbffr