Marketing Operations Lead

Overview The Marketing Operations Lead is responsible for defining and deploying the MarTech roadmap for EMEA Packaging, ensuring alignment with business priorities and marketing transformation goals. The role drives operational excellence by owning CRM-based real-time marketing solutions, building automation flows to support campaigns and ABM, and ensuring marketing teams have the right tools, processes, and insights to operate effectively. A key accountability is identifying gaps in the MarTech stack, prioritising needs, and developing business cases for new tools or enhancements. The role also leads sales enablement strategy – working with marketing, IT, and commercial teams to define activities, select tools, and build a roadmap that supports sales engagement. This includes driving implementation, training, and adoption of platforms such as LinkedIn Sales Navigator and Turtle. The role also involves developing success stories and case studies that showcase the impact of digital marketing on strategic customers – especially 'Most Wanted' and 'Whale' accounts. These are used to demonstrate business outcomes, build credibility, and secure senior SMI stakeholder buy‑in and investment. Responsibilities Define the strategic MarTech direction for EMEA Packaging, focusing on ABM and personalisation at scale. Collaborate with the Website Lead, Campaign Activation Lead, IT, and other stakeholders to ensure the roadmap addresses cross-functional needs and technology gaps. Build business cases for new tools and capabilities, including cost‑benefit analysis and stakeholder alignment. Take full ownership of the CRM Marketing platform, ensuring it supports real‑time marketing capabilities. Continuously monitor CRM performance, identify optimisation opportunities, and implement enhancements to improve efficiency and impact. Support the ABM campaigns team in designing and implementing automated workflows and customer journeys to support campaign activation and follow‑up. Collaborate with broader marketing stakeholders to define marketing‑driven sales enablement activities and identify the tools needed to support commercial engagement. Develop a strategic roadmap and business case to introduce the new sales enablement tools and ways of working, ensuring alignment with business priorities and operational needs. Partner with central sales and marketing teams to lead training programmes and drive adoption of the enablement tool stack, ensuring effective usage and measurable impact. Design and develop Power BI dashboards that provide actionable insights into campaign performance, sales enablement impact, and MarTech utilisation. Ensure reporting is consistent, automated where possible, and tailored to different stakeholder needs across the marketing and commercial functions. Qualifications A Degree or professional qualification in Business administration, Sales, Marketing, Communications, or other relevant field of study. Proficiency in Dynamics 365 CRM and Real-Time Marketing module. Hands‑on experience in building automated workflows, customer journeys, and campaign triggers within CRM systems. Strong understanding of Account-Based Marketing (ABM) strategies and personalisation technologies. Ability to design and manage Power BI dashboards for marketing performance reporting and insights. Familiarity with sales enablement tools (e.g., LinkedIn Sales Navigator, Turtle) and integration into MarTech stack. Strong awareness of data privacy regulations (e.g., GDPR) and compliance requirements for marketing technology and data usage. Excellent verbal and written communication skills in English. Proven ability to define MarTech roadmaps, identify gaps, and build business cases for new tools and enhancements. Experience collaborating with cross‑functional teams (marketing, sales, IT, legal, compliance) to ensure governance and operational readiness. Strong analytical skills to interpret data and translate insights into actionable improvements. #J-18808-Ljbffr