Marketing Coordinator
1 week ago
## .**About our Team:**Our team excels in crafting and executing digital marketing strategies to boos visibility and drive growth. We manage and analyse campaigns, optimize website performance, and build strategic relationships with search engines and portals. With deep expertise in digital marketing, problem solving and leadership, we handle complex challenges and ensure our brand's web presence remains engaging and effective. **About the Role:**The role involves planning and executing the annual B2B plan, including conferences, webinars, thought leadership events, and onboarding activities with subscribing universities.The coordinator will work closely with internal teams such as product managers, sales teams, faculty leaders, and external partners to ensure seamless execution.Additionally, they will manage social media communication, creating engaging content to promote Elsevier’s academic solutions and initiatives, maintaining a consistent and compelling narrative across all channels to strengthen our regional presence and engagement. **Responsibilities*** Assist in designing regional marketing communication plans for Elsevier’s academic solutions portfolio in the United Kingdom, ensuring alignment with local strategies.* Execute the planning and coordination of marketing programs, including conferences, webinars, thought leadership events, and onboarding activities with universities.* Manage digital channels by creating and scheduling engaging content to promote Elsevier’s solutions and initiatives.* Collaborate with and lead communication efforts with internal teams such as product managers and sales, faculty leaders, and external partners to ensure seamless execution of marketing activities.* Develop and support the creation of sales enablement materials and activities to help sales teams promote awareness and usage of digital products among institutional personas: students, teachers, librarians, university administrators.* Coordinate and support lead generation and nurturing campaigns in collaboration with the Global Digital Marketing team and local Sales team.* Manage and monitor marketing campaigns, tracking progress towards targets and making adjustments as needed.* Work with external vendors and suppliers, including raising purchase orders and managing budgets, to ensure activities are delivered on time and within budget.* Track, analyse, and report on the performance of marketing activities to optimize future initiatives.* Ensure all marketing activities are aligned with Elsevier’s branding, product messaging, and international guidelines. **Requirements*** Proficient in Microsoft Excel, PowerPoint, and Word.* Agile, proactive, and capable of working effectively within a matrix organization with diverse internal and external stakeholders.* Self-starter with the ability to prioritize tasks effectively in a dynamic environment.* Eager to learn and understand the "what," "why," and "how" behind tasks and initiatives.* Strong communicator, capable of conveying ideas and also you will have strong planning and organizational abilities.* Creative problem-solver with flexibility to adapt to changing priorities.* Minimum of 3 years of experience in B2B marketing and communication within Academic, Healthcare, or Technology sectors.* In-depth knowledge of principles, practices, and techniques of oral and written communication, especially for social media posts, newsletters, and marketing collateral.* Highly organized with proven project management skills.* Familiarity with digital tools such as social media platforms, Canva, HighSpot, and others.**Work in a way that works for you:**We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.**Working for you:**We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: ● Generous holiday allowance with the option to buy additional days ● Health screening, eye care vouchers and private medical benefits ● Wellbeing programs ● Life assurance ● Access to a competitive contributory pension scheme ● Save As You Earn share option scheme ● Travel Season ticket loan ● Electric Vehicle Scheme ● Optional Dental Insurance ● Maternity, paternity and shared parental leave ● Employee Assistance Programme ● Access to emergency care for both the elderly and children ● RECARES days, giving you time to support the charities and causes that matter to you ● Access to employee resource groups with dedicated time to volunteer ● Access to extensive learning and development resources ● Access to employee discounts scheme via Perks at Work**About the business:**A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. What you do every day will help advance science and healthcare to advance human progress. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our or please contact 1-855-833-5120.**Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams** **.**Please read our .We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.***USA Job Seekers:***.Elsevier is a global leader in advanced information and decision support for science and healthcare. We believe that by working together with the communities we serve, we can shape human progress to go further, happen faster, and benefit all.We support continuous discovery and uphold the highest standards of content integrity, reliability, and reproducibility so the communities we serve can advance their field of science, healthcare or innovation with confidence. By combining high-quality content with powerful analytics, we transform complexity into clarity and deliver mission-critical insights that help professionals make better decisions when it matters most.We deliver insights that help research institutions, governments, and funders achieve their goals. We help researchers discover and share knowledge, collaborate, and accelerate innovation. We help librarians provide verified, quality information to universities. We help innovators turn knowledge into new products. We help health professionals improve patient care and educators train the next generation of doctors and nurses. Connecting quality content and innovative technologies, we make progress go further and happen faster. And by championing inclusion and sustainability, we ensure progress benefits all.With 9,500 employees, over 2,300 technologists in 5 major tech hubs, and more than 60 locations across the globe, we are committed to supporting the scientific and healthcare communities around the world. We offer a diverse range of opportunities across technology, commercial, business, and early career jobs. If you are looking for a #J-18808-Ljbffr
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