Senior Communications Executive

Job Title: Senior Communications Executive Department: Marketing Contract Type: Full-time with weekend work required. We are open to conversations about flexible working. The key purpose of this role is to support communications and media relations delivery within the marketing department and across rugby and corporate activities which enable successful delivery of the club’s business objectives. Key Responsibilities Support delivery of the communications strategy with emphasis on rugby & performance related communications – supporting weekly communications across all Bath Rugby teams (men’s senior, academy, U18, BUCs) Support the delivery of an effective press office function at Bath Rugby as a point of contact for proactive and reactive media enquiries on all club‑related matters, including during out‑of‑hours and at weekends, as required. Work collaboratively with other team members to shape rolling content strategies and marketing campaigns and support internal departments including, but not limited to, the Executive, Rugby, Next Generation, Hospitality, Ticketing, and Partnerships, in achieving their core objectives. Generate editorial for Bath Rugby publications and content, including writing press releases, news articles, web and social media content, and other external club notices / announcements. Support the media operation in the lead‑up to and on matchdays in attendance at The Rec in addition to playing a key role in the delivery of match content across web and social, and support with the co‑ordination of pre‑match and post‑match media activity featuring players, coaches, and staff as appropriate. Comfortable in managing mid‑week and post‑match press conferences. You will be expected to work at a minimum 60% of Bath Rugby matches over weekends throughout the season – both home & away. Support in management of interview, appearance and engagement opportunities featuring Bath Rugby players, coaching staff, and senior executives, at official club events including the provision of briefing documents, key messaging etc, thus nurturing effective working relationships and maintaining trust. To support the creation, posting & analytics of social media & website content (templated graphics, social & website copy) across rugby comms (Team news / results / player milestones etc.) To be a brand ambassador for Bath Rugby, positively promoting the club externally through engagement with the media, supporter groups, external stakeholders, commercial partners, and the public, at local, regional and national level. The Team You will be part of the Marketing, Matchday Experience & Communications team, supporting communications delivery for the whole marketing team & wider business. You will need to have a close working relationship with key Rugby stakeholders. What Success Looks Like Bath Rugby comms is a well‑oiled machine running a strong, efficient match‑week and match‑day process for home and away matches. You have built brilliant relationships across the sports & lifestyle media landscape who know you by name and trust & respect you. Bath Rugby comms has a fantastic reputation with sports & lifestyle media for being responsive, proactive, and forward thinking. Excellent collaboration with internal departments, especially rugby, partnerships, and the executive team. Bath Rugby is consistently well represented across all media. Skillset Teamwork – Works collaboratively and inclusively across different departments to support the club. Effective Communication – Persuasively communicates with others to gain support for ideas. Commercial Mindset – Understanding how Bath Rugby drives revenue and being able to ensure that communications strategy and delivery aligns to revenue generation. Creativity and Innovation – Actively seeks out new, creative, and innovative ways of working from different perspectives before determining the most appropriate course of action to deliver the best results. Personal Characteristics We need someone who is energetic, results driven and holds themselves and others to high standards. Examples include: You do great work and support other colleagues. You thrive in and promote the Bath Rugby high performance culture – force for good, tough to beat, in, all in, all the time, champions mindset to deliver results. You manage projects, activities, and resources effectively, assuming personal ownership and accountability for results. You encourage open discussion of different ideas and views; welcome and solicits feedback. You are proactive, organised, and accountable, taking ownership of results. You bring positive energy and a commitment to high‑quality work. You set clear priorities and manage multiple tasks in a fast‑paced environment. You seek continuous improvement and welcome constructive feedback. You are motivated by both long‑term growth and day‑to‑day delivery. Suitable Experience We welcome applicants who can demonstrate: Confidence in managing media in press conference environment. Experience delivering on a communications strategy, ideally in a sports environment. Confidence managing media enquiries and handling sensitive or confidential information, dealing with regional, national, and international media. Ability to work under pressure, to tight deadlines and during peak periods (including weekends). Good knowledge of rugby union across levels in England. Understanding of design tools such as Canva or Photoshop. Understanding of social media platforms and its role in fanbase growth. A typical candidate will have approximately 2+ years’ experience in a communications, PR, or media roles but equivalent experience gained through other routes is equally valued. What We Offer · Competitive salary commensurate with experience. · 25 days annual leave + bank holidays + your birthday off. · Complimentary matchday tickets. · Bath Rugby branded kit. · Local discounts and wellness initiatives. · Onsite gym usage and Cycle to Work scheme. Location Based at Bath Rugby HQ, Farleigh House, and The Rec in Bath city centre. Due to the rural location and limited public transport, applicants must live within commuting distance and have access to their own transport. To Apply Please send your CV and a short cover letter outlining your suitability for the role to opportunities@bathrugby.com. Bath Rugby is committed to equal opportunities and welcomes applications from all sections of the community. If you think you have 80% of the required attributes and experience for the role, we want to hear from you and welcome a conversation about your suitability. #J-18808-Ljbffr