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Digital Performance Marketing Manager
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What that means day to dayAccountable for the development and execution of performance marketing strategies, specialising in PPC (Google / Microsoft), Paid Social, Display and SEO with emphasis on growing profit.Perform daily management with external agencies of all paid advertising accounts across Google Ads and Bing, social, maintaining and monitor keyword bids, daily and monthly budget caps, impression share, quality score and all top level account metrics.Set clear KPIs with third-party agencies, to ensure that they are on track to cost effectively deliver paid and organic performance.Working with third-parties to deliver quantity and quality of inbound organic leads through the delivery of effective technical and content lead, SEO tacticsOwn the acquisition full funnel metrics, being accountable for driving increased CTR, conversion rates and decreasing CPC through to volume and value of customers.Take ownership of the treatment of digital leads to ensure they are being reported on and managed effectively at every stage of the funnel, and communicating any areas for improvement identified.Work with our external agencies to manage digital and programmatic media planning, forecasting, media buying, campaign execution, analytics, reporting, and optimisationWork with the creative team to develop paid campaign assets, such as ads and landing pages, that are aligned with brand guidelines and optimized for conversion.Implement a holistic multichannel approach integrating search, social, organic SEO, and paid media to produce highly profitable campaignsCreate end-to-end consumer lifecycle strategies, engaging, converting, and retaining target audiences across multiple geographies (UK and Canada).Utilise AI optimisation, A / B, split & multivariate testing, and attribution modelling to drive intent, conversion, and customer lifetime value.Take ownership of the overall paid digital strategy, media spend, and campaign performance P / L.Manage internal stakeholder relationships and ensure effective communication across all levels. Hold regular review sessions with key stakeholders including marketing demand teams, sales, product and the SLT, to improve performance and establish accountability.What you’ll need to be successfulCommercial experience working within a complex and fast paced B2B environmentStrong experience managing performance marketing strategies with technical skills in PPC & Paid Social and SEO.Experience creating an acquisition strategy across all digital channels.Good writing skills with a great eye for detail and ability to flex and adapt to engage difference audiences.Ability to build rapport, establish a network and maintain strong relationships at all levels of the business, including C-suiteWhat you’ll get in returnFOR THE HERE AND NOW – We provide a mature and flexible ‘work your way’ culture, generous holiday allowance, a ‘giving day’ to give back to others, enhanced family friendly leave (regardless of gender), an employee assistance programme, 24-hour online GP, gym discounts, cover for a variety of healthcare, dental, optical and wellbeing treatments / services, a cycle to work scheme and paid time off when you’re physically and mentally unwell.FOR FUN – You spend a significant percentage of your time with your colleagues (and what a great bunch of people they are) and it’s important to us that everyone contributes to an environment that is positive and full of laughs. We’ve always got something going on, from charity events and competitions to recognition events and awards and we encourage our teams to get involved and have fun along the way.FOR THE FUTURE – To set you up for later on in life, we provide an enhanced pension scheme with generous employer contributions and a life assurance policy for peace of mind. We offer a plethora of development resources and support, including access to LinkedIn learning to support you as you develop your career with us. Last year alone we filled nearly 30% of our roles with internal candidates (which equates to almost 50 people being promoted)Sound interesting so far?What you can expect if you apply :A response to your application within 15 working daysAn interview process consisting of:An initial discovery call with the recruiterA first stage interview via Microsoft TeamsAdditional interview (likely face to face) with the stakeholders you’ll be working with closely in the roleWe’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.About AlcumusWho we are :By this point, you’ll likely have decided if the role sounds up your street, but what about Alcumus as an employer?Time to introduce ourselves…We believe that everyone should be able to go home safely from work every night, so we’ve made it our mission to build risk management solutions that are far beyond simple box ticking exercises, instead embracing new and evolving technology that will support our clients to keep their workforce safe.We’re a PE backed, high growth business that sets ambitious goals, moves at pace, and fails fast. We believe that if you look after your people, they look after everything else, so we place significant emphasis on providing stretch for personal development. Our growth will be your growth.We value diversity and work hard to foster a culture where everyone can bring their whole self to work, each and every day. Every one of our people is unique, and that’s what makes Alcumus stronger as a whole.What we stand for :Our values are the core of our business and fundamental to the way we work. In your role, you will;Be a team player – working collaboratively and being consciously inclusive with your colleaguesBe brave – sharing your ideas, challenging the status quo, and taking responsibility for the part you playKnow your stuff – continuously developing your skills and expertise, with the support from our many learning offeringsEnjoy the journey – contributing to a positive working environment that enables you and everyone around you to be at their bestEqual Employment OpportunityAlcumus is an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and / or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work. #J-18808-Ljbffr
