Paid Media Director

As Paid Media Director, you will lead the strategic development, execution, and optimisation of Greenpark’s paid media practice across paid search, paid social, and emerging digital platforms. You will drive the evolution of our media capability, building an integrated performance team, designing client growth strategies, and ensuring Greenpark remains at the forefront of paid media innovation. This role requires both a strategist and an operator, someone who can translate commercial objectives into performance frameworks, guide the team to deliver world‑class results, and shape the future of paid media within our Omnichannel Search practice. What You’ll Do Lead the Paid Media Function Oversee and evolve the Paid Media team across paid search and paid social disciplines. Manage, coach, and inspire a growing team of channel specialists and managers, fostering a culture of curiosity, collaboration, and performance. Build scalable processes, frameworks, and best practices across campaign planning, activation, measurement, and optimisation. Support recruitment and capability expansion, including two new Paid Social Managers joining the team. Drive Strategic Media Planning Lead integrated media planning across paid search, paid social, and other performance channels to deliver measurable business outcomes. Partner with clients and internal stakeholders to translate marketing goals into actionable paid media strategies. Ensure strategic alignment between media activity, creative content, and data insights. Develop multi‑market and multi‑platform frameworks that balance brand and performance objectives. Deliver Channel Excellence Oversee execution across platforms including Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, and other emerging media partners. Monitor and optimise campaign performance against key metrics such as ROI, CPA, ROAS, engagement, and brand lift. Champion audience intelligence, data‑driven decision‑making, and cross‑channel optimisation. Introduce test‑and‑learn roadmaps and performance forecasting models to drive growth and innovation. Collaborate Across the Agency Work closely with Greenpark’s Omnichannel Search, Content, and Insights teams to ensure an integrated approach to content and media. Contribute to strategic pitches, thought leadership, and client workshops. Partner with the Head of Omnichannel Search to define and expand the Paid Media proposition across regions. About You Proven experience, ideally five years or more, leading Paid Media teams within an agency or large‑scale in‑house marketing function. Deep expertise in both paid search and paid social, with demonstrable success in managing large‑scale campaigns and multi‑market strategies. Strong understanding of broader media planning principles and how to balance performance with brand growth. Experience managing and mentoring teams across disciplines, with a focus on capability development and collaboration. Highly analytical, with a commercial mindset and confidence interpreting data to shape strategic decisions. Hands‑on familiarity with key platforms including Google Ads, Meta Ads Manager, SA360, and analytics or reporting tools. Excellent stakeholder management and presentation skills, able to translate complexity into clarity for senior clients. Enthusiasm for innovation in performance marketing, automation, measurement, and AI‑driven optimisation. You live and breathe Greenpark’s core values of openness, respect, innovation, and teamwork, ensuring every interaction reflects our purpose and culture. How We’ll Support You 25 days of holiday per year, plus UK bank holidays and your birthday off. Christmas closure (additional days on top of your holiday allowance). A monthly entertainment subscription paid by the company (for example, Amazon Prime, Netflix, or Spotify). Private pension and private healthcare insurance. Free VDU eye tests and access to our Employee Assistance Programme. Wellness and peer recognition initiatives such as On The Spot Awards and Value Champion Awards. Referral bonus scheme. LinkedIn Learning Hub licence to support your continued self - & personal development. Regular social events including Spring, Summer, Halloween, and Christmas parties, plus ad‑hoc gatherings throughout the year. Enhanced maternity and paternity leave allowances. Work‑from‑abroad policy for up to four weeks per year. Annual Calm subscription. At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we ensure everyone’s voice is heard and everyone can thrive. All applications will be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other protected characteristic. #J-18808-Ljbffr