Paid Search Account Director

About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. About The Coca-Cola Company (TCCC): A Leading WPP Media Brand
LOVED BRANDS, DONE SUSTAINABLY, FOR A BETTER SHARED FUTURE.
The Coca-Cola Company’s vision is to craft the brands and choice of drinks that people love and enjoy, to refresh them in body and spirit.
As an Account Director specialising in Paid Search and Amazon Advertising, you will be responsible for the end-to-end coordination and delivery of campaigns across Amazon Ads (Sponsored Products, Sponsored Brands and DSP) and Google Ads for TCCC.
Success in this role requires strong leadership, initiative, and the ability to establish efficient ways of working across hybrid, multi-market teams.
Campaign Management
Own the quality and performance of all Amazon and Paid Search output, both client-facing and operational.
Consistently deliver against performance KPIs, proactively identifying opportunities to drive excellence and best in class activation for TCCC.
Client & Partner Management
Communicate confidently beyond your immediate remit, providing useful insights and guidance to senior stakeholders.
Monitor TCCC’s competitive environment across retail media and search to shape strategic solutions.
People Management
Lead, mentor, and develop the competencies of a hybrid team across markets, ensuring continuous upskilling.
Oversee adherence to financial processes, forecasting, and reconciliations.
Support the development of new service opportunities and revenue streams.
5+ years’ experience in Amazon Ads (Sponsored Products, Sponsored Brands and DSP) with a strong grasp of retail media performance levers.
~ Solid experience across Google Ads and Microsoft Ads, including setup, optimisation and reporting.
~ Strong understanding of both search and retail media’s strategic and tactical applications in full-funnel digital marketing.
~ Demonstrated experience leading teams, developing talent, and establishing robust ways of working.
~ Strong project management, stakeholder management, and communication skills.
~ Comfortable leading hybrid, multi-market teams and collaborating with people from diverse backgrounds and cultures.
~ Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.