Digital Channel Manager

1 week ago


Greater London, United Kingdom Barclays Full time

Join us as a Digital Channel Manager at Barclays where you will be driving and improving customer experience across the bank’s website and digital self‑serve platforms by focusing on improving the journeys and experiences. This includes working with journey, content and product owners who are responsible for improving customer‑facing digital platforms – including website, app, and online banking – to deliver best‑in‑class experiences for both the customer and the business. You will be leading optimisation of customer journeys and testing different elements such as website features and functionality, doing competitor and market research, suggesting recommendations and improvements to the Barclays website. This includes managing stakeholders, producing reports and reporting to the senior leadership. To be successful as a Digital Channel Manager, you should have experience with: Required Skills & Experience Previous experience in stakeholder management Leverage web analytics and user behaviour data to identify pain points, prioritise enhancements, and measure the impact of changes Experience working in a large complex organisation Understanding of website capabilities including SEO, journey mapping, A/B testing, personalisation, and UX optimisation Experience driving personalisation strategies to deliver tailored content and experiences based on user segments and behaviour Previous experience collaborating with product, brand, design, and paid media teams to improve website landing pages and product journeys from entry to conversion Digital understanding/digital expertise – journey ownership and site optimisation Able to lead and influence even without formal line responsibility Previous experience managing web platforms Some Other Highly Valued Skills May Include Experience with Adobe Analytics, AEM, Adobe Target, Digital Experience analytics platforms, such as ContentSquare/Decibel or similar tools Knowledge of AI tools and how these can be used across web and digital estate This role can be based in either London or Northampton. Seniority level Mid‑Senior level Employment type Full‑time Job function Sales and Business Development Industries Banking and Financial Services #J-18808-Ljbffr



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