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Digital Marketing Manager

2 weeks ago

City Of London, United Kingdom Southeastern Railway Full time

Job Overview Join our marketing team as a Digital Marketing Manager. In this role you will lead the planning, delivery, and optimisation of our digital marketing strategy to drive customer acquisition, engagement, retention and revenue growth. Responsibilities & Accountabilities Develop and own the digital marketing strategy, ensuring alignment with overall marketing and commercial objectives. Lead the eCRM strategy, driving customer retention, loyalty and personalisation. Provide inspirational leadership for the eCRM Manager, coaching, setting clear objectives and supporting career development. Plan, deliver and optimise multi‑channel campaigns. Oversee digital marketing analytics, reporting on key KPIs such as ROAS, CPA, ROI and CTR, and provide actionable insights to improve performance. Work with colleagues across the business and external agencies to ensure best‑in‑class execution. Create and manage campaign assets, including writing briefs for asset creation. Manage the delegated digital marketing budget, forecasting and controlling spend to maximise ROI and achieve business goals. Stay ahead of emerging digital trends and technologies, embedding innovation and continuous improvement. Be the SME on digital marketing and eCRM, shaping strategic decisions. Required Qualifications & Experience Demonstrated inspiring leadership experience. Extensive knowledge of paid and organic digital channels, analytics, targeting and personalisation. Deep experience with eCRM, customer segmentation, lifecycle management and data‑driven campaign optimisation. Strategic thinker capable of analysing complex problems and translating insight into action. Strong stakeholder management skills. Commercial acumen, proven ability to manage budgets and deliver maximum ROI and ROAS. Qualification in digital marketing (e.g., CIM) is advantageous. Location & Compensation This is a Monday‑Friday position based at our modern Head Office in London Bridge, with hybrid working. The maximum salary is £55,000 per annum plus free rail travel. Benefits Final salary pension. 25 days annual leave allowance (plus bank holidays). Free rail travel across the network. Equal Opportunity Southeastern is proud to be a member of the Armed Forces Covenant and Disability Confident Scheme. Interviews will be offered to applicants who apply under these schemes and meet the minimum criteria. #J-18808-Ljbffr