Senior Manager, Creative Transformation

Role OverviewReckitt is reimagining how creativity fuels growth – harnessing GenAI and modernizing creative and localization value chains. This role will play a core role in redefining how Reckitt’s global brands collaborate with creative agencies, localization partners and its network of in‑house studios, Energy Studios. As Senior Manager, Creative Transformation, you’ll play a pivotal leadership role in shaping how Reckitt’s global ecosystem of agencies and studios delivers creative excellence at scale. You will drive the transformation of our creative operating model – embedding new tools, frameworks, and ways of working that strengthen collaboration, unlock efficiencies, and elevate creative impact worldwide. This is a high‑visibility role that demands strategic influence, operational rigor, and a deep understanding of how large, matrixed organizations and their creative partners operate. You’ll work directly with global marketing leaders, production and post‑production experts, procurement, finance, and external partners to define creative and localization operations for a future empowered with GenAI.ResponsibilitiesLead global transformation initiatives across creative, localization, and technology partners implementing Reckitt’s new ways of working, GenAI Workbench and ensuring full enablement of Reckitt’s in‑house creative teams, Energy Studios.Partner with global agency networks to co‑design with industry leaders and deploy cross‑agency capability programs focused on GenAI adoption, innovation, and future‑fit creative delivery.Shape and operationalise creative governance standards, performance frameworks, and KPIs that drive efficiency, quality, and measurable return on creative investment. Monitor and report progress against transformation KPIs, surfacing insights to guide continuous improvement and investment decisions.Influence cross‑functional decision‑making by collaborating with senior stakeholders in Marketing, Procurement, Finance, and IT to align on creative investment priorities and transformation milestones.Drive commercial and creative performance, using data and insights to identify partner ecosystem optimisation opportunities, improve cost efficiency and elevate creative output.Champion change management and adoption across markets, affirming and establishing Reckitt’s preferred agency, localisation and studio partners as the key delivery model and ensuring consistency in execution across brands and geographies.Track, report, and communicate transformation progress, surfacing insights that shape continuous improvement and future investment decisions.QualificationsApprox. 10‑12 years of experience in marketing, creative operations, or agency management within global consumer goods or creative agency environments.Proven success leading cross‑functional transformation like centralisation, localisation, operating‑model redesign, or technology‑driven change.Strong understanding of the global agency ecosystem (creative, studio, production, and localisation) and how to optimise it for value, performance, and impact.Exceptional stakeholder management and influencing skills across senior global leaders, in‑market teams and external agency partners.Strong commercial and analytical capability; able to interpret data, assess partner performance and drive actionable recommendations.Demonstrated leadership in embedding new tools, processes, or technology (experience with GenAI or content automation a strong advantage).Confident operating in a fast‑moving, matrixed organisation including comfortable driving alignment across diverse stakeholders and geographies.Passionate about creativity.You’re an accomplished marketing or creative operations leader with a global mindset and a proven ability to navigate complexity. You combine strategic acumen with operational precision, and you excel at building partnerships that elevate both creativity and performance across client and partner teams.Skills for SuccessConsumer Insights, Analytical skills, Category Strategy, Presentation skills, Drive Innovation, Marketing optimisation, Digital Marketing, Brand activation, Commercial acumen, Collaboration, P&L management, FMCG/Consumer Health Experience, eCommerce. #J-18808-Ljbffr