Midweight Strategist

17 hours ago

Greater London, United Kingdom VML Full time

Who We Are At VML, we are a beacon of innovation and growth, blending creativity with technology to empower clients worldwide. The Opportunity Join our London team as a CRM Strategist for a leading automotive brand, driving growth through data, creativity, and technology. The Role As a strategic contributor, you will partner with client and internal teams to ensure every campaign is rooted in strategic insight drawn from data and deep customer understanding. You will develop insights, support testing initiatives, and contribute to innovation plans that unlock growth across the client group. What You’ll Be Driving Day-to-day Contribute to communication strategies for new product launches, integrating them with major ATL campaigns. Design and develop innovative CRM programmes (Welcome, In-Life, Cross-Sell, Win-Back) that cultivate loyalty and grow lifetime value. Analyze client data and insights to define audience strategies that resonate on a personal level. Develop channel strategy across 1:1 channels: Email, DM, SMS, App, Web, and Connected Paid Media. Create messaging frameworks and personalization plans for unique, relevant communications. Translate data insights into actionable customer strategies with senior strategists. Support measurement and optimization of CRM campaigns to drive continuous improvement. Who You Are Developing CRM strategist with 2–3 years of agency or in‑house experience. Strong understanding of CRM principles and digital marketing landscape. A natural collaborator, comfortable working with creative and copy teams. Strategic and analytical thinker who sees the story behind the numbers. Proactive, curious, and eager to push boundaries and learn new things. Strong communicator with solid organizational, writing, and presentation skills. Desire to learn from senior team members and build client relationship skills. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination. #J-18808-Ljbffr

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