Commercial Manager

Commercial Manager – Behind the Volt (Sport54) Sport54 – No Man's Heath, England, United Kingdom About Behind The Volt Behind the Volt is a specialist business within the 54Group, focused on redefining sports and entertainment events through the fusion of technology, creativity and live production excellence. Operating globally across 20+ countries, we deliver cutting‑edge special effects, lighting, digital surface integration, broadcast scenography, network creation and immersive event experiences for leading rights holders, federations and brands. With an experienced team of technical innovators and event designers, we create unforgettable environments that elevate both fan engagement and broadcast quality. BTV operates within the 54Group, an international sports and entertainment agency working across five regions and eight offices. 54 is built on three service areas – Strategic Advisory, Asset Optimisation and Activation & Engagement – and collaborates with leading rights holders, brands and investors to realise the power of sport. Role Overview We are seeking a driven and commercially minded Commercial Manager to lead the sales and business development function at Behind the Volt. This key client‑facing role focuses on identifying new opportunities, building long‑term partnerships and driving growth across the full spectrum of BTV’s services. The successful candidate will develop a pipeline of qualified leads, own client relationships, deliver against revenue targets and promote the BTV proposition to both existing and new markets. You will work across sports, entertainment, experiential activations and global live events – tailoring technical and creative solutions to meet each brief. Application Deadline: November 17, 2026 Key Roles and Responsibilities Sales Strategy & Business Development Lead the development and execution of the BTV sales strategy in collaboration with the Leadership team Identify, target and convert new business opportunities across sectors including sports, festivals, conferences, exhibitions, brand activations and broadcast Build a strong and qualified pipeline through proactive outreach, networking, referrals and strategic prospecting Manage inbound opportunities and RFP responses with clarity, pace and attention to detail Create, prepare and deliver compelling sales proposals, pitch decks and commercial presentations in collaboration with the creative and operations teams Client Relationship Management Own and grow key client relationships, acting as the primary commercial point of contact from pitch to delivery Work consultatively to understand client objectives and tailor BTV’s offerings across: Consultancy (Strategy, Design and Planning) Networks & Infrastructure (Information, E‑Sport/Broadcast, Converged) Digital (Displays, Interactive, Broadcast Visuals) Lighting (Projection Mapping, Lasers, Scenic Lighting) Special Effects (Pyrotechnics, Activations, Atmospheric Enhancements) Lead commercial negotiation, contract development and deal closure Ensure clients are supported with exceptional service and proactive solution design Commercial Performance & Reporting Track and report on sales performance against quarterly and annual targets Monitor market trends, competitive activity and sector opportunities Collaborate with finance to develop accurate forecasting and budget alignment Represent BTV at sport and industry events, trade shows and client meetings Special Skills/Experience/Aptitudes Needed 5+ years in a commercial, sales or business development role in live events, experiential, broadcast or creative technology sectors Demonstrated success in selling complex, multi‑service event solutions (e.g. production, technical, creative, digital content) B2B sales experience with existing contacts within the sports industry Confident presenting and pitching to senior decision‑makers and stakeholders Strong understanding of live event ecosystems and client needs across sport, entertainment and broadcast Experience managing the end‑to‑end sales cycle from lead generation to deal closure Ability to translate complex technical capabilities into clear, engaging client solutions Skilled in CRM systems (Salesforce preferable), pipeline management and commercial reporting Collaborative, entrepreneurial and solution‑oriented mindset Technical knowledge of BTV’s business, or ability to understand it Personal Attributes Passionate about live experiences, sports and entertainment innovation Entrepreneurial spirit with high personal accountability Excellent interpersonal, networking and communication skills Curious, agile and confident navigating fast‑paced environments Proactive self‑starter who thrives on building something new and impactful Flexible and trustworthy with willingness to travel frequently or for long durations Why You? You’re a proven relationship builder who can open doors and close deals in the live events space You thrive in fast‑moving entrepreneurial environments and are motivated by driving commercial growth You turn complex service offerings into clear, compelling client solutionsYou’re passionate about live experiences and want to shape the future of global events Salary & Benefits Competitive base salary + commission structure Annual discretionary bonus (up to 8%: 3% company / 5% individual) 25 days annual leave (+ public holidays), pro‑rated Private health care Employee Assistance Program (EAP) Flexible working hours About We Are 54 54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable. Employment Details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Sales and Business Development Location: No Man's Heath, England, United Kingdom Workplace type: Hybrid Reporting: Tim Manton Department: Commercial #J-18808-Ljbffr