PPC/Paid Search Executive

Your role will be to deliver paid media campaigns for our clients in the legal sector. You will be working in a busy Marketing Services team that manages around 30 paid search projects (across Google, Bing, and social networks). Still, there is plenty of opportunity to increase this number. We’re expanding the team, so it’s a really exciting time to join.You will have 2+ years of Paid Search experience.Why would you want to work for us?At Conscious, work is believed to be a thing you do, not a place you go, meaning we’re fully flexible. That being said, there are plenty of opportunities to socialise with the team if that’s what you’re into, and we have a pretty great office in the centre of Bristol, close to St Nick’s market.Other benefits include:Salary dependent on experience but expected to be in the range of £30,000 - £35,00025 days holiday + Celebration Day + 8 bank holidaysContributory Pension (3% from Conscious, 5% from you)Healthcare insurance, life insurance and critical illness protection (all after probation has been passed)Flexible working with a 3/2 split from home/office2 paid days charity work allowance per year, you can use these with our charity of the year or another charity close to your heartAwesome staff areaFree eye testsMVP recognition programme with rewardsLong Service rewards and recognitionA staff referral scheme giving you the opportunity to earn up to £500 for recommending a friend.A fun, sociable and dog friendly officeFree fruit and other office snacks and drinksCompany socials and an annual two-day conferenceMain ResponsibilitiesThe following is a list of the main tasks this job role will handle, but is by no means an exhaustive list and may be varied from time to time:Managing PPC campaigns including the strategy, design, implementation, SEO, and analysis of ad performance. Including but not limited to:Prospect proposals, including keyword research and landing page analysisSet up and day to day management of campaigns (paid search, video, display and paid social), includingBuilding and optimising campaignsKeyword analysisCompetitor analysisCreating ad copySet up and management of trackingMonitoring quality score & key metricsDSAsA/B testingBudget oversight, forecasting and managementProduce monthly reports using Google Data Studio outlining work done, analysing campaign performance and making recommendations for improvementsCommunicating with other teams, including Account Managers, Client Services and Production to ensure work is properly briefed and progressed.Be professionally aware of the latest developments in PPC and paid media, and the latest thinking on best practiceStay up to date with all Google Ads certificationsOther tasks as they ariseRequired SkillsYou must have the following experience, but if you can demonstrate most of these and have a willingness to learn about paid media and PPC, please don’t hesitate to apply:Experience in either a PPC or related digital marketing roleKnowledge of Google Ads, Bing Ads, Facebook Ads, Google Analytics etcKnowledge of best practice for CROYou’re a great communicator - written and verbal communicationAnalytical approach to work, focused on delivering ROIAbility to multi-task and take ownership of your projectsIf you’re a graduate, you’ll probably be able to demonstrate lots of these skills, so if you’re looking to get your foot in the door at a digital marketing agency, we could be the company for you.Nice to HaveA basic understanding of the legal market, trends and services provided by lawyers/solicitors – niche we know, but it’s OUR nicheExperience of using products such as Google Data StudioExperience of setting up tracking in Google Tag ManagerLocationHybrid working with an office base in Runway East Bristol Bridge, 1 Victoria Street, Bristol, BS1 6AA or another office in central Bristol should we ever move.Hours of WorkMonday to Friday.37.5 hours per week.9.00am to 5.30pm (unless otherwise agreed). #J-18808-Ljbffr