Experienced Paid Media/ppc Specialist

**Job Brief**

Superb Digital is an established digital marketing agency based in central Bristol. Our expanding team is looking for an enthusiastic and experienced Paid Media specialist.

You should have a background in digital marketing and an absolute passion for all things PPC in particular. You will have the ability to develop paid search and paid social strategies to increase our clients website visibility and promote their businesses to their target audience across multiple channels. Additionally you will have strong communication skills, creative campaign ideas, and the ability to hit the ground running.

**Responsibilities**
- Plan, develop, implement, track and optimise paid marketing campaigns across Google, Facebook, LinkedIn and Bing for both e-commerce and lead generation clients
- Identify trends and insights, and optimise account spend and performance based on the insight data
- Maintain and monitor all top-level account metrics such as bidding strategy, daily and monthly budget caps, impression share, CTR, CPA, quality scores
- Implementing and monitoring scripts (e.g. budget caps, CPA rules etc)
- PPC landing page creation and optimisation
- Creative copy testing and optimisation
- Generating meaningful and insightful weekly and monthly reporting for all primary metrics, goal tracking, revenue tracking, and other paid marketing initiatives
- Collaborating with internal teams to enhance campaigns, deliver creative solutions to drive prospecting, and produce more optimised performance results
- Maintaining a high-level knowledge of PPC industry trends and developments
- Developing and implementing new PPC strategies as the industry/market and channels develop

**Requirements**:

- A minimum of 3 years' agency experience working on successful PPC Projects
- Excellent knowledge and experience of paid search and paid social best practices
- Excellent knowledge of Google Analytics, Google Search Console, Google Tag Manager and Google Data Studio
- Good understanding of various website CMS platforms, including WordPress and Shopify
- Good standard of copywriting and command of written English
- Proficient in Google Workspace, including Google Docs, Google Sheets and Drive.
- Knowledge of HTML and CSS beneficial
- Experience of organic SEO will be a benefit

**Personal Qualities**
- Commercially minded, organised and highly accurate with numbers
- Strong communication and able to confidentially liaise with clients to represent Superb Digital in a professional manner
- You will be motivated, willing to continually develop your PPC skills and a self-starter
- Excellent time management
- Outstanding organisational skills, attention to detail and the ability to prioritise
- Able to work as a team player whilst being able to work on set individual performance goals and KPIs

**Benefits**
- Workplace pension
- 25 days of holiday per year (pro rata)
- Training opportunities for continual professional development
- The chance for development and promotion
- A fun and dynamic office environment in a shared office space, situated a stone’s throw from both Bristol city centre and North Street
- Regular team socials
- (Recruitment agencies, please do NOT contact us regarding this position. We manage our hiring in-house.)_

**Job Types**: Full-time, Permanent

**Salary**: £28,000.00-£34,000.00 per year

**Benefits**:

- Bereavement leave
- Casual dress
- Company events
- Company pension
- Sick pay

Schedule:

- Monday to Friday

**Experience**:

- PPC: 3 years (required)
- Google Ads: 3 years (required)

Licence/Certification:

- Google Ads Certification (required)

Ability to Commute:

- Bristol (required)

Ability to Relocate:

- Bristol: Relocate before starting work (required)

Work Location: In person