Marketing Analytics Manager

Optimove is a global marketing tech company, recognized as a Leader by Forrester and a Challenger by Gartner. We work with some of the world's most exciting brands, such as Sephora, Staples, and Entain, who love our thought-provoking combination of art and science. With a strong product, a proven business, and the DNA of a vibrant, fast-growing startup, we're on the cusp of our next growth spurt. It's the perfect time to join our team of ~500 thinkers and doers across NYC, LDN, TLV, and other locations, where 2 of every 3 managers were promoted from within. Growing your career with Optimove is basically guaranteed. The Marketing Analytics Manager will oversee a team of analysts and drive the successful delivery of data-driven projects for internal and external clients. This role requires strong technical expertise, outstanding communication and client‑management skills, and the ability to foster a high‑performing, growth‑focused team environment. Key Responsibilities Technical & Project Leadership Maintain and manage an ongoing project roadmap, ensuring priorities, timelines, and resource needs are clearly defined. Direct and oversee the work of analysts across multiple projects, ensuring tasks are properly assigned and executed efficiently. Lead and manage strategic projects, taking an active role in the delivery of data backed insights across a range of clients. Review all analytical deliverables to ensure accuracy, clarity, and relevance before distribution to clients or stakeholders. Ensure robust data quality assurance (QA) processes are applied throughout all stages of project execution. Provide hands‑on support for complex SQL, Excel, and Python tasks as needed to guide project work and resolve data challenges. Client Relationship Management Build and maintain excellent relationships with clients, acting as the primary point of contact for analytical needs and project updates. Proactively manage client expectations, communicate insights effectively, and ensure smooth project delivery. Identify opportunities to expand client engagement by understanding evolving business needs. Team Development & Performance Management Provide continual coaching, guidance, and skills development for direct reports to support their professional growth. Conduct annual and semi‑annual performance reviews, delivering constructive feedback and helping analysts establish development goals. Foster a collaborative and supportive team environment that encourages innovation, problem‑solving, and continuous improvement. Departmental & Strategic Initiatives Participate in cross‑departmental initiatives aimed at improving operational efficiency, analytical methodologies, and internal tools. Contribute ideas and solutions to enhance innovation within the analytics function. Required Skills & Qualifications Strong proficiency in SQL and advanced Excel (including functions, pivot tables, and data modelling). Experience with Python for data manipulation, automation, or analysis. Knowledge or experience of digital marketing including an understanding of Key Performance Indicators, technologies, marketing channels and industry challenges. Experience within eCommerce, iGaming, Financial Services or consulting is preferred. Demonstrated ability to manage client relationships and communicate findings to both technical and non‑technical audiences. Experience mentoring and developing teams. Prior formal line management experience is an advantage. Exceptional organizational skills, with the ability to manage multiple projects simultaneously. Strong attention to detail and a commitment to high‑quality output. #J-18808-Ljbffr