Marketing Executive – Member Value

Working hours: Full time 34.5 hrs per week (Flexible hybrid workplace)This is an exciting opportunity for a creative and driven marketing professional to take ownership of multi-channel campaigns that engage our members and enhance lifetime value. As Marketing Executive, you’ll work across digital, print, email, social media, and events to deliver compelling campaigns that resonate with our diverse membership base.You’ll collaborate with teams across partnerships, events, leisure, and editorial to curate seasonal content and benefits, while using data insights to refine targeting and optimise performance. This role is ideal for someone looking to grow their strategic and creative skills in a supportive, collaborative environment.Key focuses on the role:Plan, brief, and execute multi-channel campaigns (email, digital, social, print, push notifications) that drive member engagement and retention.Define campaign objectives, audiences, messaging, and success metrics in collaboration with the Senior Marketing Executive – Member Value.Curate seasonal offers and content in partnership with internal teams to support member benefits and engagement.Use segmentation and member usage data to refine targeting and improve campaign performance.Write compelling copy tailored to different audiences and formats.Manage and update member-only content using CMS tools, ensuring alignment with campaigns and seasonal trends.Build and segment email lists, deliver campaigns via Microsoft Dynamics 365 Marketing, and support wider teams with email creation.Track campaign performance using KPIs and analytics, and recommend improvements.Ensure all campaigns meet brand guidelines and comply with GDPR, PECR, ASA, and FCA regulations.Maintain strong relationships with internal teams to ensure consistent, on-brand communications.About you:Required:Graduate qualification in Marketing, Communications, Business, or related field and/or CIM or IDM qualification.2–4 years’ experience in planning and executing multi-channel marketing campaigns.Strong copywriting and content creation skills.Experience with CRM systems and email marketing platforms, ideally Microsoft Dynamics 365 Marketing.Familiarity with CMS platforms.Knowledge of GDPR, PECR, ASA, and FCA guidelines.Strong understanding of campaign analytics and audience segmentation.Excellent organisational and collaboration skills.Experience in membership-based marketing or loyalty programs.Experience with co-branded or partnership-led campaigns.Understanding of push notification and mobile engagement strategies.Knowledge of customer lifetime value and retention strategies.About Boundless:Boundless by CSMA exists to help people in the public sector and civil service enjoy a richer, fuller life after work. Membership to our club offers a variety of savings and exclusive benefits that focus on bringing people together and enabling them to make the most of their free time. Over 100 years old CSMA started out as a club for Civil Servants with a passion for motoring and adventure and has grown into a thriving club of 165,000 members making the most of their free time and saving money along the way.What we offer in returnBrighton is a great place to work, and our office is located in the very heart of this vibrant city, just a two-minute walk from the main station. We have some brilliant and talented people working with us and joining Boundless is an opportunity to become part of a growing and ambitious team that takes pride in putting its people and members first. We care about our culture and work hard to create an attractive and rewarding place for our people to work in.We also provide a generous employee benefits package, including:Employer pension contribution up to 10 per centBoundless membershipAccess to Vitality Health and Wellbeing benefitsEmployee Assistance ProgrammeTraining and development opportunitiesBike2work and Home Tech schemesAccess to Lifetime financial wellbeing platformMeet & Eat once a monthPlenty of socials (beach cleans, summer and Christmas parties and more)Boundless is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or other applicable legally protected characteristics.To apply for the above position please contact Boundless below including a copy of your C.V. and covering letter detailing why you would be suitable for the role. #J-18808-Ljbffr