Marketing & Brand Executive

About the roleThe GelBottle Inc. is on an exciting growth journey and were looking for a Marketing & Brand Executive to be part of our vibrant founder-led company. If youre passionate about working in a fast-paced environment and eager to contribute to a diverse portfolio of B2B and B2C brands this is your chance to make a significant impactThe Marketing Executive is responsible for shaping and delivering the marketing and brand direction across DKollections luxury villa portfolio including properties in Mexico Brighton Croatia and future destinations. Working closely with the Villas Operations Manager this role combines brand strategy digital marketing and social media leadership to enhance visibility drive audience engagement support guest acquisition and strengthen DKollections position in the luxury travel market.The role requires hands-on execution strategic thinking and strong visual and written brand storytelling working collaboratively with Operations Creative and Partnerships to bring the brand to life across every platform and touchpoint. Brand & Marketing Strategy Develop and lead the marketing strategy for all DKollection properties aligning activity to booking targets and seasonal demand. Maintain and evolve brand positioning voice and visual identity across all platforms. Create and manage an annual marketing calendar with clear campaign rhythms seasonal priorities and strategic initiatives.Social Media Management Manage all DKollection social media platforms (Instagram TikTok Pinterest LinkedIn and any emerging channels). Develop monthly platform strategies content pipelines storyboards and posting schedules. Create or coordinate the creation of compelling visual and written content that reflects luxury positioning and lifestyle appeal. Manage community engagement direct messages audience growth and influencer interactions. Track platform performance and evolve strategy to maximise reach engagement and conversion.Digital Marketing & Campaign Execution Oversee digital marketing activities including: Website updates & landing pages SEO and content optimisation Email marketing newsletters and automations Paid boosts/promotions where required Develop and run integrated campaigns aligned to events offers partnerships and seasonal activity. Ensure property listings across partner platforms and OTA listings remain on-brand accurate and conversion-optimised.Content & Creative Coordination Plan and organise regular content capture days in the UK and internationally when required. Brief and collaborate with photographers designers and videographers to ensure brand consistency. Manage asset libraries and ensure teams have access to up-to-date brand materials.Partnerships & Brand Growth Support villa events weddings guest experiences and photoshoots as brand-facing opportunities.Collaboration & Reporting Work closely with Operations to align campaigns with revenue targets and property availability. Produce monthly marketing and performance reports with insights and recommendations.Collaborate cross-functionally with internal teams to support new launches and brand expansion.About you:A creative thinker with a sharp eye for detail and a passion for building standout brands. You thrive in fast-paced environments love bringing campaigns to life and know how to turn strategy into action. Proven experience in marketing social media management or brand leadership. Strong visual brand awareness and high-standard copywriting ability. Hands-on experience planning and executing social media strategies (not just commissioning content). Proficiency with Instagram TikTok Pinterest Meta Business Suite Mailchimp Canva and (or similar). Highly organised proactive and confident managing multiple deadlines.Comfortable working both strategically and operationally generating ideas and executing them. Why TGBAt TGB were driven by passion and dedication to become a leader in our industry. What sets us apart is our founder-led approach fostering a close-knit and supportive culture where teamwork and fun go hand in hand. We truly value every team members contributions and offer a range of rewards and recognition to celebrate your achievements. What we can offer you: Hybrid working Yearly company bonus 1000 yearly personal development fund 5 study days a year 25 days holiday bank holidays Daisy days (extra 2 days off throughout the year) Holiday purchase scheme (5 days) Birthday bonus (after one years service) Enhanced maternity Leave Long service award (additional holiday allowance) 3 months sabbatical offered upon 3 years service Healthcare cash plan (via. Health Shield) Electric car lease scheme (via. salary sacrifice) Discount on spa treatments and consumer products Life assurance pension scheme Regular funded company events Season ticket loanWhat happens next1. Apply2. Screening call with our Talent team (30min)3. Interview with hiring manager (1hr)4. Practical interview (Brighton HQ 1.5 hr)5. Meet & Greet with team (1hr)Please note: We may close this role early if we find the right person sooner than expected - so if youre interested we want to hear from you soon. Key Skills Business Development,Company Website,Target Audience,Online,Market Research,SEO,Internet,Email Campaigns,New Customers,Sales Goals,Sales Process,Powerpoint,Product Development,New Clients,Analytics Employment Type : Full Time Experience: years Vacancy: 1