Senior Manager, Brand Marketing

Senior Manager, Brand Marketing (Sponsorship) About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You’re humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. About The Team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. What You’ll Do We’re looking for a Senior Sponsorship Manager to lead the strategy, execution, and optimisation of Airwallex’s global sponsorship initiatives. This role is pivotal in shaping how we leverage partnerships — from world-class sports teams to major business and tech platforms — to deliver measurable brand and business impact. You will report to the Global Head of Brand & Experiences and work closely with regional marketing, brand, comms, and partnerships teams to ensure our sponsorship investments deliver against commercial and brand objectives. The role is based in London. Responsibilities Strategy Development: Define and evolve the global sponsorship strategy to align with Airwallex’s brand positioning and business goals. Identify, evaluate, and negotiate new sponsorship opportunities across sports, business, and cultural platforms. Activation & Execution: Lead the end-to-end planning and execution of sponsorship campaigns — from creative ideation to delivery across digital, media, events, and product integration. Collaborate with internal creative, product, and comms teams to ensure activations drive engagement and resonate with customers. Oversee rights delivery, ensuring Airwallex fully leverages all entitlements across media, digital, and experiential channels. Measurement & Reporting: Develop KPIs and measurement frameworks to assess sponsorship ROI, brand lift, and commercial impact. Deliver insights and recommendations to optimise ongoing and future sponsorship investments. Agency & Partner Management: Manage day-to-day relationships with sponsorship partners (e.g., sports teams, event organisers, media owners). Brief, guide, and oversee agency partners (creative, media, activation) to ensure seamless execution. Cross-Functional Leadership: Partner with product, growth, and regional marketing teams to integrate sponsorship into GTM plans. Support C-level and regional leaders in leveraging sponsorship platforms for customer and investor engagement. Who You Are We’re looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory. Minimum Qualifications 7–10+ years of experience in sponsorship, brand partnerships, or sports/entertainment marketing (agency or brand side). Proven track record of managing large-scale sponsorships from negotiation through to activation and reporting. Strong commercial and analytical mindset — comfortable assessing ROI and driving business impact. Excellent relationship-building skills, with experience managing senior stakeholders and external partners. A strategic thinker who can also get hands-on to deliver. Outstanding project management skills with the ability to thrive in a fast-paced, global environment. Bachelor’s degree. Preferred Qualifications Experience with sports and/or B2B partnerships is strongly preferred. Experience working in high-growth, dynamic, and cross-functional environments. Equal opportunity Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. If you are approached by someone claiming to represent Airwallex, please verify with our team. #J-18808-Ljbffr