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Community Marketing Rep
2 weeks ago
Community Marketing Rep – Wolverine Worldwide As an integral part of our marketing team, your role is to strategically position the brand at the heart of the running culture and enhance brand presence within the region by means of community marketing initiatives and partnerships. You are deeply immersed in and closely connected with the running community, which will enable you to cultivate a prominent physical and digital Saucony community. Serving as genuine brand ambassadors, you will represent Saucony, fostering engagement with end‑consumers and effectively conveying our seasonal marketing narratives at events, within retail settings as well in the digital environment of the brand. Maintaining strong relationships with both the community and our numerous retail partners is paramount for our Community Marketing Rep. This role will be split between the London store (50%) and the rest of the UK, with a strong focus on communities and retailers in Manchester (50%). Key Accountabilities Offering assistance and education to local retail staff in order to uphold and adhere to in‑store brand marketing standards, as well as consistently offering product education and guidance on DTC platforms Creating and implementing in‑store community events to enhance local brand awareness and drive consumer love, in our Covent Garden store Coordinating community marketing initiatives with regional wholesale partners Collaborating with running clubs, non‑profit organisations and brand ambassadors to assemble a team dedicated to engaging the community and promoting brand perception Act as the brand´s vigilant observers and communicators, conveying our brand positioning, monitoring competitors and reporting on potential competitive activities Craft genuine social media content to enhance the brand´s community‑oriented approach through digital platforms Boosting the community database through the implementation of tailored customer acquisition strategies Promoting brand visibility within the core of the running culture in the EMEA region through the organization, implementation, and engagement in major running events Knowledge, Skills and Abilities Required Your enthusiasm for community is matched by your passion for running and experiencing it to the fullest You have a strong connection to the current events and activities taking place within the running community You have a robust background in event planning You strive for the most effective solutions, prioritizing what is right over what is convenient You are able to confidently talk about brand and a creative awareness You have an affinity to running and/or an active lifestyle You are an excellent communicator in English. You have high energy levels and are able to work flexibly, includes weekend work. You come with strong “People Skills” with the ability to develop and maintain relationships with the consumer, key retailers and their staff. A professional background in crafting social media content is a plus Working knowledge of products both Saucony styles and of our competitors Highly competent when dealing with IT, including Microsoft Office and PowerPoint Working Conditions Travel expenses paid. Field based – 50%+ of time on the road Must be willing to spend time away from home each week. Must be prepared to work occasional weekends if needed. The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required. Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic. #J-18808-Ljbffr
