Marketing Specialist

2 weeks ago

City Of London, United Kingdom Rakuten Viber Full time

Join to apply for the Marketing Specialist role at Rakuten Viber Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super‑app. Our mission is to make people’s lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions. Ready to make your mark at a global tech brand with a startup mindset? At Rakuten Viber, we connect people around the world – and with Viber Pay, we’re going even further. Our in‑app payment feature lets users send and receive money instantly, with zero fees. It’s growing fast, and we’re looking for a Marketing Specialist to help scale it across key markets. You’ll play a key role in CRM and growth marketing, managing campaigns end‑to‑end and driving user acquisition and engagement. You’ll thrive here if you’re data‑driven, proactive, and always looking for the next opportunity to improve, test, and optimize. Responsibilities Own CRM campaigns from idea to execution to reporting Build and deliver engaging push, in‑app and email journeys using Braze Analyze performance to uncover insights and shape the next campaign Take a test‑and‑learn approach — experimenting, iterating, and improving Support and lead wider marketing projects that drive growth and retention Collaborate with Product, Analytics and Business Development teams Keep projects organized and on track with excellent communication and planning Report directly to the Marketing Lead and work alongside a Marketing Manager Requirements 2+ years’ experience in digital or CRM marketing (agency or in‑house) Proven track record of managing and delivering multi‑channel campaigns Comfortable using data to guide decisions and drive performance Hands‑on experience with Braze or similar marketing automation tools Fluent English is essential. Greek language skills are a strong advantage, but not required Organized, driven, and proactive — you love improving things and getting stuff done Enjoy working at pace and juggling multiple projects in a startup‑style environment A genuine interest in fintech, payments, or apps is a big plus Location: London, England, United Kingdom #J-18808-Ljbffr

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