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We are looking for an enthusiastic and bright PPC Specialist to join our friendly digital marketing team. We manage all aspects of the business, making this an exciting opportunity with the prospect of excellent career progression within the company. The right applicant should be self-motivated, ambitious, articulate and above all, eager to learn. The ideal candidate should have in-depth hands‑on experience in pay‑per‑click (PPC) advertising with a keen interest to apply their skills and develop their expertise.You will be involved in a range of stimulating activities across a range of paid advertising channels; such as Google Ads, Microsoft Ads and Facebook Ads. You will be evaluating and improving campaign performance, evaluating keyword and ad performance, amending bids, implementing strategic changes to paid accounts, identifying ways to grow paid acquisition, in addition to a range of other exciting tasks. You will work closely with the fast-growing digital marketing team, the ability to communicate and collaborate effectively is essential.Our bright and friendly offices, with spectacular views of the city are based in Central London (WC1X) - within walking distance from various underground and train stations such as Russell Square, Chancery Lane, Kings Cross, and Farringdon.Key ResponsibilitiesDaily management of PPC accounts and paid advertisingCompetitor analysisGrowing all paid advertising channelsBudget management across advertising channelsApplying and ensuring Google best practices where appropriate on Google Ads and respective best practices for other paid advertising channelsIdentifying new ways to grow, enhance and optimise paid advertising channelsCreating in‑depth reports to analyse data and calculate important metrics (CLTV, CAC, Retention Rate) to help guide paid acquisition strategyKey SkillsA strong background in pay‑per‑click (PPC) advertising with a minimum 2 – 5 years’ hands‑on experience (required)A keen interest in paid advertising, paid search and digital marketing trendsIn depth knowledge of paid advertising channels such as Google Ads, Microsoft Ads and Facebook AdsDeep understanding of keyword research, match types, negative keywords, quality scores, ad rank and other components of paid searchExperience managing paid search campaigns that use automated biddingHave an exceptionally high standard of English and grammarPassionate about attention to detail and take pride in maintaining high standards throughout your workExcellent analytical skills to help evaluate and improve paid search performance when assessing auction insights and identifying opportunities for campaign optimisationsThe ability to work closely and collaboratively with other team membersThe ability to conduct in depth data analysis and manipulate data effectivelyExperience using Google AnalyticsIs articulate, analytical and methodicalIs results‑driven and highly motivated with a problem‑solving attitudeHas a high level of organisation and the ability to work efficiently and effectivelyHas a solid team spirit and strong work ethicIs proactive and enthusiasticDesirable but not EssentialExperience working in health and well‑being or pharmaceutical‑related paid search or paid advertising accountsBusiness Casual dressCompany pensionOn‑site parkingScheduleMonday to FridayJob Types: Full‑time, PermanentEducationA‑Level or equivalent (required)ExperienceGoogle Ads: 3 years (preferred) #J-18808-Ljbffr
