PPC & Paid Social Specialist

**Company Description**
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
**Job Description** The Role**:
We are looking for an enthusiastic and results-driven PPC Specialist to join our growing global marketing team. This is an excellent opportunity for a motivated individual with 1-2 years of experience in pay-per-click (PPC) and paid social advertising to take on a key role in driving digital marketing success.

As a PPC / Paid Social Specialist, you will play a pivotal role in delivering our paid campaigns - from build to regular reporting and optimizations, you will own this channel for our team and be responsible for the #1 source of registrations for our events. You will be responsible for building, executing, optimizing, and reporting on paid campaigns across various platforms, such as Google Ads, LinkedIn Ads, Meta Ads and other relevant channels, and will juggle various campaigns for our event, media, lead generation and brand awareness campaigns. You will work closely with the Senior Digital Marketing Manager to achieve our business objectives and drive measurable ROI.

**Key Responsibilities**:

- Build, launch, and manage PPC campaigns across search engines and social platforms with a focus on lead generation, event registrations and attendance, content engagement and subscriber acquisition.
- Conduct keyword research, develop effective ad copy, and design targeting strategies to ensure optimal campaign performance.
- Create and manage ad groups, monitor budgets, set up bidding strategies, and ensure campaigns are aligned with business goals with support from the Senior Digital Marketing Manager.
- Continuously monitor and analyse campaign performance to identify opportunities for optimization.
- Implement A/B testing strategies for ad creatives, landing pages, bidding strategies and targeting to improve click-through rates (CTR), cost per acquisition (CPA) and conversion rates (CVR).
- Prepare and present regular PPC performance reports for the Senior Digital Marketing Manager, highlighting key metrics such as CTR, CPC, conversion rates, ROI, and budget spend.
- Work closely with the Senior Digital Marketing Manager to ensure campaigns align with overall marketing strategies and objectives.
- Collaborate with other internal teams (e.g., design, marketing and sales) to create compelling landing pages and ad assets that drive performance.
- Stay up-to-date with industry trends, tools, and best practices to continually improve the efficiency and effectiveness of PPC campaigns.

**Qualifications** Experience**:

- 1-2 years of hands-on experience in PPC management, ideally in B2B marketing.
- Solid understanding of Google Ads, LinkedIn Ads, and other digital advertising platforms.
- Experience with GA4, Looke Studio and other analytics tools to track and report on campaign performance.

**Skills**:

- Strong analytical skills and ability to interpret data to make informed decisions.
- Proficiency in PPC campaign tools, keyword research, ad copywriting, and A/B testing.
- Familiarity with B2B lead generation tactics and customer acquisition strategies.
- Attention to detail and ability to manage multiple campaigns simultaneously.

**Personal Attributes**:

- Results-oriented, with a focus on driving measurable business outcomes.
- Strong communication skills, with the ability to report performance metrics to senior management.
- Self-motivated and able to work both independently and as part of a team.
- Creative thinking with the ability to adapt campaigns to target specific audience segments.

**Additional Information**

Our benefits include:

- ** Freedom & flexibility**: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- ** Great community**: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- ** Broader impact**: take up to four days per year to volunteer, with charity match funding available too
- ** Career opportunity**: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- ** Time out**: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost