Head of Marketing and Communications

Join to apply for the Head of Marketing and Communications role at Agena Group. Agena Group is on an exciting and ambitious growth trajectory with diversification and innovation at its heart, underpinned by strong social value and ESG credentials, and celebrated as a multiple‑award winner. We’re looking for an experienced and commercially minded Head of Marketing & Communications to lead the next stage of growth across our portfolio of brands. This is a key leadership role responsible for transforming marketing into a proactive, revenue‑driving partner to sales and business development. Responsibilities Brand & Positioning Strengthen the overarching group story while ensuring each sub‑brand maintains clear differentiation. Lead brand development and refresh initiatives to enhance consistency and credibility. Oversee creative standards across all channels to ensure high‑quality, cohesive brand presence. Digital & Demand Generation Develop and lead digital capabilities including websites, SEO, automation, and paid media. Create integrated, sector‑focused lead‑generation campaigns that support revenue growth. Implement CRM‑integrated automation, analytics and dashboards to measure and optimise performance. Content & Communications Deliver a customer‑centric content and thought‑leadership strategy that builds authority. Manage PR, events and media activity to increase visibility and reputation. Ensure consistent internal and external communications aligned with brand values.> Strategy & Leadership Set and execute a unified marketing strategy aligned with commercial goals across multiple brands. Build the structures, capabilities and tools needed for scalable digital, content and analytics‑driven growth. Align closely with cross‑functional leaders, managing budgets and reporting to enable data‑led decisions. Team Leadership & Development Lead, mentor and grow a high‑performing team across digital, content and design. Oversee agency relationships to ensure strategic alignment and strong value delivery. Promote close collaboration with sales and foster an insight‑driven, performance‑focused culture. Internal Communications Create an engaging internal communications programme that strengthens unity and motivation. Collaborate with HR on people‑focused initiatives supported by a strong brand narrative. Ensure internal messaging is consistent, clear and culturally aligned. Who You Are Experienced B2B marketer with a strong background in both external and internal communications, ideally across multi‑brand or SME environments. Proven product/solutions marketing capability, with a clear track record of driving sales impact and commercial outcomes. Digitally fluent, with deep expertise in SEO, paid media, automation, analytics and content, plus hands‑on experience delivering brand refresh or repositioning programmes. Commercial and data‑driven, confident with budgets, ROI, pipeline metrics and KPI‑led performance optimisation. Strong leader and collaborator, able to influence senior stakeholders, guide a small team, manage agencies and balance strategic thinking with hands‑on delivery. Salary & Hours £65,000 – £70,000 per annum, depending on experience. 40 per week; Monday – Friday 9am – 5pm. Location Lancing with hybrid flexibilities. Remote working is also considered with travel to offices for the right candidate skillset. Our offices are in Lancing, Newton Abbot, Slough and Stafford. Benefits Gym memberships, travel bookings, high‑street vouchers and days out. Technology, wellness, health‑care plans and car‑lease benefits. Incremental holiday increases to recognise long service. 2 volunteering days a year. Training, learning & development, and apprenticeship options throughout your career. Employee Assistance Programme – 24/7 confidential, independent and professional counselling. Cycle‑to‑work scheme. EV charging points at office locations. Regular team/company socials and events. EEO & Inclusion Agena Group is proud to be part of the Disability Confident scheme and we are committed to providing an inclusive, barrier‑free recruitment process. Reasonable adjustments and support will be provided to ensure neuro‑diverse applicants or those with a disability or long‑term condition can be their best during the recruitment process. To request an adjustment or alternative format contact recruitment@agenagroup.com. You must be able to legally live and work in the UK without sponsorship. #J-18808-Ljbffr