Marketing Manager

7 days ago

Greater London, United Kingdom Guardian Jobs Full time

Marketing Manager - Events, LIPTON MEDIA – £37,000 – £45,000 + Bonus + Excellent Benefits Hybrid Working – London Leading independent media events / marketing agency seeks highly talented Events Marketing Manager to lead across their flagship AI portfolio. Role Overview The Event Marketing Manager will focus on driving audiences to conferences and bespoke meetings. Responsibilities include managing and implementing marketing campaigns to create awareness and drive traffic to events, generate visitor registrations, and attract leads for the sales team. Key Activities Building databases, setting up email campaigns, scheduling social media posts, negotiating partnerships, building websites, creating campaign performance reports and more. Campaign planning, execution, and analysis: setting up email campaigns, planning social posts, reviewing performance to optimise campaigns. Negotiating partnerships and relationship building with associations and media. Budget management and cost‑effective campaign planning to hit targets. Data research and building, utilising their database and AI platforms to reach target markets. Becoming fully immersed in their CRM, AI, and marketing automation systems, plus becoming an expert on Facebook, Google and LinkedIn advertising. Experience Required 2 years of B2B exhibition event marketing experience. A strong grasp of email marketing, digital advertising and CRM platforms. Proven success in driving attendance to B2B conferences. Ideally educated to degree level. Understanding of cost control and cost management. Creative: looking for solutions, writing great copy, and briefing designers, team members and suppliers. Analytical; obsessive about data, understanding segmentation and analysing campaign performance for data‑informed decisions. Copywriting that sells, understanding the role of different media and channels, and can bring own expertise. About Lipton Media Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs. Our clients range from small start‑ups to FTSE 100 and 250 businesses, providing opportunities for undergraduates and senior managers alike. #J-18808-Ljbffr

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