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Paid Social Lead

2 weeks ago

Manchester, United Kingdom Better Placed Limited Full time

**Paid Social Lead**

**Fitness/ Leisure. Consumer Industry**

**Manchester (Hybrid)**

**Global**
- A global consumer brand, established in over 15 countries
- Close to £100 million turnover, growing YOY
- Leaders in the market, with growing popularity
- Offering an exclusive and high-end product to its customers, with a growing portfolio of offerings
- Going through a huge growth phase, including investment in Marketing - budgets as well as recruitment.

A truly exciting time to join the business, not least for the growth plans in the marketing team. This Paid Social Lead role is one of many critical roles that are being recruited this year.

A fantastic, forward thinking brand who have worked to secure their place in the market. Investing in Digital & Paid on a global strategy. My client is looking to further develop their Paid Social team, so now have an exciting opportunity for a Paid MediaLead.

Working with budgets - Multi Million £+.

**Key Responsibilities**:

- Support the wider Paid Media strategy, including campaign planning, implementing, managing, and reporting.
- Fully optimise Paid Social campaign and activity to support the most commercial plan that delivers cost-efficient, incremental value.
- Multi-channel, but a key focus will be on Paid Social and Display. Having fun with this channel and campaign content.
- Employ a consistent test and learn approach for any new implementations across channels
- Keep up to date with the latest industry trends/changes and understanding how they could affect performance
- Analyse data to identify trends and opportunities

**What I'm looking for**:

- Ideally I'm looking for 4+ years' experience working in a fast-paced Paid Media team on either Paid Social or Display.
- Strong understanding of marketing funnels, attribution, and conversion journeys
- A high degree of numeracy with great Excel & Google Analytics knowledge
- Ability to identify issues and be pro-active in providing solutions
- A good team player with effective communication and presentation skills