Marketing Executive
2 weeks ago
**Marketing Executive**
**Circa £27,810 per annum, dependent on experience**
**Stevenage, Hertfordshire (with Hybrid Working)**
What if you could collaborate with internal stakeholders to understand their objectives and how marketing can best meet their growth needs?
What if you could join a motivated and supportive team, passionate about the impact their work has across the organisation and externally?
What if you were our Marketing Executive?
At the IET, making our world a better place starts by creating a better place for our people. At the IET you’ll have more than just a job. Our work is exciting and challenging, connecting the people who solve the problems that matter. It means working withus has real meaning and impact, and you’ll grow - professionally and personally - in ways you never thought possible. We’re also making significant investments in our people, including providing a modern, vibrant workplace and embracing hybrid working.
**What you’ll be doing**
As the Marketing Executive, you will be part of a team that provides marketing support to the business. You’ll have the opportunity to work on both commercial and charitable products and services with the end goal to execute campaigns that deliver on businessobjectives and a good return on investment.
You will also be looking at ways to optimise your campaigns and deliver the best results possible, whilst keeping the member and customer experience at the forefront.
**What we hope you can bring to the role**
You’ll also be an excellent copy writer with strong communication skills - in person and in writing.
The role benefits from hybrid working, which for us means attending the Stevenage office typically a few days a week to collaborate and meet with colleagues and stakeholders as well as home working.
**We’d love to get to know you**
Is Imposter syndrome creeping in? Don’t worry - we’d rather hear from you this time than not hear from you at all Read on for a little more information about the role; but also, keep in mind that we’re open to discussing flexible ways of working, includingreduced hours and working in an agile way, supported by a hybrid working framework that allows you to find the best place to do your best work.
**A little more about the role**
- Working with a Marketing Campaign Manager to understand their campaign plans and create assets required for their campaign
- On occasion leading on smaller campaigns with the responsibility to plan and develop key activities
- Creation of assets for tactical execution of campaigns including the use of both online and offline opportunities
- Liaison with stakeholders
- Production of design briefs and working with the in-house designers or external agencies to ensure on brand materials
- Ongoing campaign optimization in terms of campaign tactics
- Regular reporting of metrics to Marketing Campaign Manager and Marketing Manager
- Where relevant to produce campaign wash up and analysis
**A little more about what we’re looking for**
- Understanding of how to produce tactical marketing plans using the full marketing mix including online and offline
- Being able to communicate in person and in writing with a range of different stakeholders
- Good understanding of the importance of data and GDPR principles
- Good copy writing skills
- An understanding of key marketing principles including campaign planning using traditional frameworks such as SOSTAC would be useful
**What if you could be you?**_The IET is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. To find out more, head over to our 'Work for the IET’ site._
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