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Senior Digital Marketing Executive

2 weeks ago

Knaresborough, United Kingdom Si Recruitment Full time

We are working with a rapidly growing multi-brand business based in Knaresborough who are looking for a Senior Digital Marketing Executive with ecommerce experience to join their growing team.

The role will involve driving and executing strategy in paid and organic channels across the company’s several ecommerce websites. You would take day-to-day ownership of a wide range of advertising accounts across both Paid Search (Google Ads, Google Shopping,Microsoft Ads, Amazon Advertising) and Paid Social (Facebook Ads, LinkedIn Ads).

**Responsibilities**:

- Responsible for ensuring paid and organic channels are meeting core KPIs
- Day to day ownership of paid media accounts, ensuring spend is enabling the business to meet revenue targets within spend budgets set
- Able to manage all parts of a paid search campaign, including keyword research, copywriting, bidding, search term analysis and landing page optimisation
- Able to manage all parts of a paid social campaign, including audience creation, copywriting, bidding, UTM tracker setup, and liaising with Design for creative
- Excellent knowledge of using Google Analytics to gain insight into performance
- Using Excel to compile weekly and monthly reports as well as on an ad-hoc basis
- Experience using Google Data Studio to automate aspects of SEO and paid media reporting
- Able to gather and analyse data to help you understand customer behaviour and tailor campaigns accordingly

What we are looking for:

- Proactive in developing and executing strategy
- Good understanding of search engine optimisation
- Commercially minded with a good understanding of paid and organic KPIs
- Data-driven with a natural ability to iterate and optimise for improvement
- Competent marketer who takes ownership for delivering results
- A natural problem solver that looks for solutions not obstacles
- Google Ads certifications and any other relevant certifications are desired
- Natural enthusiasm with a wealth of ideas

Salary and Benefits:

- £30,000 annual salary
- 23 days holiday plus bank holidays
- Flexible working hours
- Remote working available
- Cycle to work scheme