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Paid Social Senior Account Executive

3 weeks ago

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**Company Description**

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solvecomplex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

ABOUT PUBLICIS MEDIA LUXE & LVMH

Zenith Media won the business in 2019 across 15 EMEA markets by creating a bespoke client solution team known as Publicis Media Luxe (abbreviated to PML). The PML team is made up of Account, Digital and Strategy experts working from a central hub based inLondon, coordinating with regional Publicis offices. In August 2021, PML were also appointed the agency of record for LVMH in Austria and Switzerland, extending the remit to 17 EMEA markets. Publicis Media Luxe is a built up of a team of hand-selected individualsand we are always working hard and on the lookout for new opportunities to expand our scope even further.

About the client, LVMH:
LVMH Group is the world leader in luxury, from fashion & leather goods to perfumes & cosmetics with renowned global names such as Dior, Louis Vuitton, Bulgari, Rimowa and others. The family-run group, strives to ensure the long-term development of each ofits Houses in keeping with their identity, their heritage and their expertise. There are 76 Houses within the group across 6 divisions: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewellery, Selective Retailing which includesbrands such as Sephora, as well as another division which includes hotels and vineyards.

Publicis Media Luxe is looking for a new Senior Account Executive within the Paid Social team, a rapidly growing and successful team of 50+ paid social experts. This newly opened role offers an opportunity to work on one of the businesses newest and mostexciting global clients, helping to deliver excellence in paid social advertising across a wide range of global luxury brands and markets.

The core role of the Paid Social Senior Account Executive is to deliver best-in-class paid social activation, ensuring faultless execution of brand and performance advertising campaigns on global social channels (Facebook, Instagram, Twitter, LinkedIn, Snapchat,Pinterest, TikTok) to ensure that performance meets or exceeds targets.

The Paid Social Senior Account Executive will deliver on four key objectives:
- Campaign Optimisation & Reporting
- Ensure that campaigns meet or exceed targets and proactively look for opportunities to advance campaign optimisation via test and learn. Responsible for producing, analysing and presenting campaign performance reports, including creating relevant chartsand graphs, calculating key metrics and writing actionable insights.
- Campaign Implementation & Technical Expertise
- Ability to accurately implement large scale brand awareness and direct response campaigns on social platforms. Understands the principles, processes and systems available to maximize campaign performance and efficiency.
- Campaign Planning & Product Knowledge
- Familiar with the product suite across paid social platforms and able to confidently answer most client questions. Knows and adheres to best practices and can independently plan multi-market campaigns, providing detailed rationale and recommendations. Keepsup to date with industry and agency developments, and proactively looks for opportunities to progress strategy.
- Operational Excellence
- Through strict adherence to the financial, taxonomy and quality assurance processes, ensures quality and accuracy of team output. Responsible for ensuring best practices are adhered to at all times and training team members.

KEY RESPONSIBILITIES
- Multi-market campaign activation across a range of global paid social platforms, in line with media plans
- Innovative and creative campaign testing and optimisation to consistently improve campaign performance
- Production of weekly and monthly multi-market campaign reports with detailed insights and recommendations, preparation of detailed Post Campaign Reports and presentation of results to clients
- High standard of response to client briefs; providing detailed plans, rationale and recommendations
- Competent workload management and organisation to meet deadlines
- Takes ownership of team trackers and processes and communicates confidently and clearly in internal and external meetings
- Training and supporting the paid social account executive with platform knowledge, best practices and account processes

**Qualifications**

WHO WE ARE LOOKING FOR

This is a fantastic opportunity for an ambitious and confident paid social executive to join a growing team and work on advertising campaigns for world-leading luxury brands.

PRE-REQUISITES FOR THE ROLE

Must Have:

- High level functional and technical knowledge of Paid Social, including in-depth knowledge of Facebook Ads, alongside other key social platforms such as Snapchat, Twitter, Pinterest, TikTok and LinkedIn
- Ability to independently execute both brand awareness and direct response campaigns.