Paid Social Senior Account Executive

2 weeks ago

Acton, United Kingdom Zenith Global Full time

**Company Description**

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

**ABOUT PUBLICIS MEDIA LUXE & LVMH**

**About the client, LVMH**:
Publicis Media Luxe is looking for a new Senior Account Executive within the Paid Social team, a rapidly growing and successful team of 50+ paid social experts. This newly opened role offers an opportunity to work on one of the businesses newest and mostexciting global clients, helping to deliver excellence in paid social advertising across a wide range of global luxury brands and markets.

The core role of the Paid Social Senior Account Executive is to deliver best-in-class paid social activation, ensuring faultless execution of brand and performance advertising campaigns on global social channels (Facebook, Instagram, Twitter, LinkedIn, Snapchat,Pinterest, TikTok) to ensure that performance meets or exceeds targets.

**The Paid Social Senior Account Executive will deliver on four key objectives**:
- Campaign Optimisation & Reporting
- Ensure that campaigns meet or exceed targets and proactively look for opportunities to advance campaign optimisation via test and learn. Responsible for producing, analysing and presenting campaign performance reports, including creating relevant chartsand graphs, calculating key metrics and writing actionable insights.
- Campaign Implementation & Technical Expertise
- Ability to accurately implement large scale brand awareness and direct response campaigns on social platforms. Understands the principles, processes and systems available to maximize campaign performance and efficiency.
- Campaign Planning & Product Knowledge
- Familiar with the product suite across paid social platforms and able to confidently answer most client questions. Knows and adheres to best practices and can independently plan multi-market campaigns, providing detailed rationale and recommendations. Keepsup to date with industry and agency developments, and proactively looks for opportunities to progress strategy.
- Operational Excellence
- Through strict adherence to the financial, taxonomy and quality assurance processes, ensures quality and accuracy of team output. Responsible for ensuring best practices are adhered to at all times and training team members.

**KEY RESPONSIBILITIES**
- Multi-market campaign activation across a range of global paid social platforms, in line with media plans
- Innovative and creative campaign testing and optimisation to consistently improve campaign performance
- Production of weekly and monthly multi-market campaign reports with detailed insights and recommendations, preparation of detailed Post Campaign Reports and presentation of results to clients
- High standard of response to client briefs; providing detailed plans, rationale and recommendations
- Competent workload management and organisation to meet deadlines
- Takes ownership of team trackers and processes and communicates confidently and clearly in internal and external meetings
- Training and supporting the paid social account executive with platform knowledge, best practices and account processes

**Qualifications**

**WHO WE ARE LOOKING FOR**

This is a fantastic opportunity for an ambitious and confident paid social executive to join a growing team and work on advertising campaigns for world-leading luxury brands.

**PRE-REQUISITES FOR THE ROLE**

**Must Have**:

- High level functional and technical knowledge of Paid Social, including in-depth knowledge of Facebook Ads, alongside other key social platforms such as Snapchat, Twitter, Pinterest, TikTok and LinkedIn
- Ability to independently execute both brand awareness and direct response campaigns.
- Strong command of Excel including basic functions: Pivot tables, Lookups etc. and confident building and manipulating reports from scratch.
- Strong attention to detail and analytical skills.
- Strong communication skills and client servicing experience.
- Ability to work quickly and accurately, in a fast paced environment

**Will Ideally Have**:

- Experience working in paid social within media industry
- Formal certifications e.g. Facebook Blueprint Certified Buyer.
- Experience implementing AB tests, lift studies and interpreting results.
- Experience with automation technology and tools, for example utilising Facebook Plugin for Excel and Creative Hub.
- Experience with Media Ocean suite, in particular Prisma.
- Experience activating large-scale, multi-market campaigns.
- Understanding of other Digital channels.
- An interest in fashion and luxury

**What You Will Get**:

- Free Private Healthcare for you and your family
- Work Your World for up to 6 weeks a year
- A very rich Family Friendly policy
- Birthday Day Off
- Season Ticket Loan

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