Digital Marketing Analyst

1 week ago


Manchester, United Kingdom MRJ Recruitment Full time

Digital Marketing Analyst

Location | Workplace Policy: Hybrid working with 3 days in Manchester office

**Salary**: Up to £38k + perks

We are currently working with the number 1 retail Group that continues to defy industry standards, and without a doubt is reinventing the shopper experience both in-store & online.

As a group, in a year where others have struggled and have announced losses and share crashes, they have recently announced a year-on-year increase in revenues by 45%, crazy Already ahead of their competitors, they’re now focused on optimising their coreteams and advancing their markeing & CRM functionality.

**That’s where you come in**

As a Digital Marketing Analyst, you’ll push ecommerce and digital brand KPIs throughout the business and provide strategic reports that will help future-proof the business for years to come.

**Key responsibilities**:

- Provide business reports using as Microsoft Power BI and Google Data Studio that deliver actionable insights that can be used to improve marketing functionality
- Ensure that all digital marketing and advertising data collection processes are aligned
- Ensure all digital marketing and CRM channels are aligned in terms of data collection and presentation methods
- Evaluate the brand’s current marketing output and work to optimise costs, KPIs and conversions
- Contribute to the development of budgeting and forecasting
- Upkeep high data collections
- Run regular A/B tests with digital marketing and CRM teams
- Present findings to senior stakeholders
- Establish yourself as a knowledgeable figure in Google tag management and Segment

**MUST HAVES**:

- Relevant commercial experience in marketing, sales of analytics
- Demonstrable skills in website analytics
- Skilled in the following: Google Analytics, Google Data Studio, SQL, R/Python, Microstrategy/Tableau or Mixpanel.
- Familiar with how to create BI reports
- Comfortable maintaining UX skills
- Exemplary A/B testing tools

**What else do you need to know?**

While our client has maintained a steady lead over their competitors, it’s made a note to explain that this has only been achievable through hiring **limitless, openminded & confident trailblazers**. The type to never shy away from a team challenge and to keep pushing past the glass ceiling to uncharted territories.

If this sounds like you, why not join our client on their journey



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