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Digital Analyst

3 weeks ago

Manchester, United Kingdom Nobul Resourcing Systems Full time

Nobul Resourcing Systems Manchester Area, United Kingdom

Ecommerce Marketing Manager - Software

Location: Manchester - Hybrid

A rapidly expanding, global technology business is looking to hire a highly motivated Digital Marketing Analyst to analyse the company’s digital marketing performance and propose actionable strategies to improve digital marketing performance across the UK & North America.

You will be key in driving business performance by identifying and optimising underperforming website pages and implementing conversion-focused strategies.

Responsibilities

Data Analysis & Reporting

  • Use tools like Google Analytics and Hotjar to track, measure, and evaluate website performance and customer behaviour.
  • Provide regular reports packed with actionable insights that inform and boost marketing strategies and campaigns.

Driving Revenue Growth & Retention

  • Craft and execute strategies aimed at achieving an impressive 20% year-on-year revenue growth.
  • Lead initiatives designed to increase home renewal rates to 80%, fostering customer loyalty and retention.
  • Build and manage a high-performing affiliate marketing programme that drives additional revenue and expands our reach.
  • Cultivate strong relationships with affiliate partners to ensure alignment with business goals and consistent performance.
  • Work hand-in-hand with our Marketing Campaigns Manager to bring in more website traffic through targeted campaigns.
  • Collaborate with the Content Marketing Manager to optimise, revise, and create high-quality content aligned with business objectives.
  • Partner with Product, Design, and Development teams to ensure marketing strategies translate seamlessly into website improvements.
Qualifications
  • Data-driven expertise: Strong hands-on experience with tools like Google Analytics, Hotjar, and CMS platforms to make informed decisions.
  • Website optimisation skills: Knowledge of A/B testing, SEO, Conversion Rate Optimisation (CRO) and best practices.
  • Affiliate experience: Proven success in implementing and managing affiliate marketing programmes.
  • Collaboration champion: Outstanding project management skills and ability to work with cross-functional teams.
  • Technical understanding: Knowledge of eCommerce platforms and customer conversion funnels.
  • Clear communicator: Exceptional presentation and communication skills.
  • Industry experience: Background in the technology or software industry is highly desirable.
Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing, Analyst, and Information Technology

Industries

IT System Custom Software Development, Technology, Information and Media, and Software Development

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