Growth Marketing Manager
2 weeks ago
Growth Marketing Manager
Hybrid | London
Competitive salary
Perm
Our client is an established start up who’s focus is to change the way that people move in and around cities by providing a sustainable and fun solution to traditional transport modes.
Are you an analytical, data driven marketer with solid Marketing knowledge and contribution to business improvements?If yes, then you might be the right person to join this new team as their Growth Marketing Manager.
As Growth Marketing Manager you will be part of the extended local leadership team, reporting to the Head of Marketing UKIN. In your role you will guide and support the local Marketing Associate, who will be reporting to you and work closely with other localand global marketing team members.
If you tick these boxes, you have a good chance of succeeding in this role:
- 4+ years of proven work experience from areas within CRM, performance, growth marketing and people management.
- A solid understanding of customer behaviour and how digital marketing should be optimized to contribute to growth goals and conversion through the user funnel.
- Experience using data, analytics, and metrics to drive decision making and business results.
- Familiarity with web/marketing analytics tools (e.g. Google Analytics) and code languages: HTML, Javascript, CSS.
- Proficiency with relational databases and/or SQL.
- Analytical mindset that continuously evaluates the current structure to find potential changes and improvements, whilst solving problems on-the-go.
- Bachelor or Master of Science in business, economics, marketing or similar.
Your duties will include, but not be limited to:
- Develop and execute on the local growth marketing strategy including CRM, performance marketing channels, data tracking and analytics, User experience and interface and pricing.
- Own key growth and performance metrics and output (e.g. New User Acquisition, MAU, ARPU, CAC) and drive a cost-efficient, data-driven approach to marketing.
- Develop user insights, share and act upon them - always iterating and A-B our client’s product offering (such as price packages) as well as lifecycle communication to maximize growth.
- Plan and drive strategic initiatives, based on local as well as global goals.
- Partner with central marketing teams to implement best practices.
- Lead and support direct report/s in their daily work, tasks and responsibilities.
- Collaborate with the Policy, Comms, Brand and Partnership teams to develop and communicate our client’s sustainability, safety and community-based partnerships and initiatives locally.
- Together with the local marketing team plan the marketing budget and constantly monitor and optimize this between channels.
- If you haven't heard from us within 7 days, I am afraid you haven't been successful this time. Please do keep an eye on our website careermovesgroup.co.uk for further opportunities._
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