Senior Social Media Manager
5 days ago
**Senior Social Media Manager**
My client, a large, market leading and nationally recognised financial services business is looking for a Senior Social Media Manager to join their Digital Team and they embark on another exciting period of transformation.
The Senior Social Media Manager will be responsible for leading social media presence across all customer channels using LinkedIn, Twitter and Facebook as primary channels. You will be responsible for the development and delivery of the social media strategy,developing and advancing the client's online community via delivery of frequent engagement. The Senior Social Media Manager will also be responsible for ensuring that the executive team social profiles are optimised, giving advice on how they can broaden theirengagement within their contacts. The role will see you managing a small team of two Social Media Marketing Managers either direct and or virtually.
This is a full time, permanent role paying a salary of £55,000 - £65,000 plus a marketing leading benefits package including; a generous bonus scheme, 30 days holiday, private healthcare and a 10% non-contributory pension to name a few.
My client will offer a hybrid approach to work long term, with lots of scope to work remotely although you need to be within a commutable distance of their Central London office.
**Key Responsibilities**:
- Responsible for planning and executing the social media strategy and effectiveness
- Responsible for designing, implementation and reporting against goals in relation to the performance of social media strategy across all social channels
- Delivery of continuous improvement and ensure compliance with best practice for social media campaigns ensuring they are using the right technology and system to fully engage with our audience
- Embed cross functional relationships to gain buy-in and support for social media plans including developing senior stakeholder advocacy for initiatives
- Ensuring that campaigns and technology are at the required standard, including comparison to competitors, assessment of effectiveness and recommendations for improvements
- Responsible for ensuring alignment to tone of voice, brand, regulatory guidelines and social media guidelines for all activity
- Working in partnership with areas such as PR, channel leads, business leads, systems experts, technical owners, risk, procurement and 3rd party providers to provide a joined up and collaborative delivery of the social media strategy, BAU and project work
- Ensuring ongoing paid campaigns aimed at growing our online following and increase engagement/reach across our networks are optimised
- Promote good customer outcomes and brand positioning
**Key Skills and Experience and required**:
- Experience within a similar Senior Social Media Manager role
- Ability to analyse data to continuously improve brand awareness and consideration
- Experience of managing social media budgets and multiple agency relationships
- Understanding of regulation and guidance notes surrounding digital content and social media feeds
- Able to articulate a commercial business case and benefit of improvement
- Proven Digital leader ideally with team management experience
Both Modis International Ltd and Modis Europe Ltd are Equal Opportunities Employers.
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