Marketing Analyst

2 weeks ago


Weybridge, United Kingdom Plum Personnel Full time

**MARKETING ANALYST**
**WEYBRIDGE**
**£32k-£36k**

About the role:
Our client is looking for a Marketing Analyst to support the Marketing Programmes team in developing and delivering high quality incentive programmes to promote sales. The individual will be a key part of the development, accurate budgeting and presentationof new quarterly campaigns. This role provides a unique opportunity to work across multiple areas to improve the sales and finance penetration. This role will also involve working closely with the field team and finance to ensure offers have the maximum impact.

Key Responsibilities:
Analytical
- Key senior member of the Marketing Programmes team, with the specific responsibility of modelling and controlling the substantial incentive spend
- Active involvement in presentations to Senior Management as part of quarterly campaign sign off process
- Consolidate the quarterly incentive actuals and ensure the quality of the data to accurately calculate and forecast the quarterly incentive spend
- Produce monthly performance and benchmark reports
- Lead on the development of ad-hoc reporting to support key business decisions
- Support with the European Quarterly Business Review process
- Lead the marketing programme elements of the incentives management payment process

Creative
- Develop exciting and impactful quarterly campaigns to support the company’s retail performance
- Generate new ideas for how they approach their campaigns
- Work closely with the wider marketing and PR teams to ensure effective communication of all campaigns and offers
- Create key commercial updates and presentations providing excellent exposure
- Assist with the creation of the quarterly programmes guide and shape the news content to ensure key messages are clear and engaging
- Deputise for Marketing Programmes Manager
- Provide senior support and guidance to Marketing Programmes Analyst
- Proactively look for new ways to improve processes and reporting

Person Specification:

- Educated to degree level
- Minimum two years’ work experience in an analytical / numerical role
- Desirable - Experience of SAP / Excel / PowerPoint
- Highly numerate and displaying a strong attention to detail
- Excellent knowledge and experience of Excel
- Excellent communication skills both written and verbal
- Excellent self-starter with strong ability to work both within a team and under one’s own initiative
- Experience of being able to manage cross-company projects to a high standard.


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