Head of Marketing

2 weeks ago

Hampshire, United Kingdom Portman Scott Full time

**Head of Marketing - Award-Winning Family-Owned Care Provider - £60k + benefits - Hampshire**

Our client is an award-winning, family owned and run care provider, with a number of high-quality care homes across the south of England. They are committed to delivering the best possible care for their residents and are extremely proud of their exceptionallevels of customer service and personalised care plans. Each of their lovingly maintained homes has its own individual character and charm with the aim of maximising the happiness and independence of their residents. Staff members are welcomed into this familyenvironment, with support, development, and training available at every level.
They are currently looking for an experienced Head of Marketing to help develop and deliver the Group Marketing strategy during an exciting period for the business. Reporting to the Operations Director, the Head of Marketing will have a sound understandingof their current and future customers and the proven ability to deliver strategic marketing plans to agreed budgets and timeframes.

The role:

- Be accountable for the development and execution of the Group Marketing strategy
- Lead the Marketing function, ensuring the development and day to day management of all staff
- Own the Group Marketing budget and ensure it is used effectively to achieve business objectives
- Be responsible for the integrity of the company’s brand and ensure that it is used consistently both internally and externally to drive occupancy
- Working closely with executive members and other key stakeholders, define a robust end to end sales process, ensuring that all key roles are clear on their responsibilities
- Champion a blended approach to all Marketing activity and ensure Digital Marketing methods are fully integrated and effectively deployed
- Be responsible for a customer centric, engaging, and easy to use website
- Ensure appropriate governance and controls are in place to guarantee GDPR compliance
- Maximise the use of market research, forecasts, competitive analyses, campaign results, and consumer trends to support board level decision making
- Provide regular updates in relation to current and potential competitors
- Manage key partners and agency relationships

Skills and experience required:

- Bachelors or Masters’ degree in Marketing or related field
- Member of the Chartered Institute of Marketing
- Proven track record of working in a rapidly expanding organisation
- Capable of leading an internal Marketing team with a robust understanding of digital and offline marketing
- Authentic and dynamic leader, with sound interpersonal skills and the ability to build and maintain persuasive and influential relationships at all levels
- Commercially astute and adept at financial management and controlling budgets
- Robust analytical ability and capable of using complex data to inform, solve problems and drive decision making
- Confident, creative and driven
- Entrepreneurial mindset with the ability to develop creative Marketing campaigns to grow the business
- At Portman Scott, we take your privacy seriously and we only process your personal data in order to provide you with work-finding services. We will never share your details with anyone without contacting you first. _

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