Digital Account Executive
1 week ago
**Digital Executive - Independent Agency**
**The Company**
- We are a challenger business for challenger businesses daring to defy the conventional norms of growth within their category.
- Being a challenger is about ambition.
- It's about punching well above our weight and finding opportunity in unconventional places.
- We are the home of Where Brands Grow.
**The Role**
- You are responsible for checking the ad accounts you work across daily, to ensure they are pacing within forecasted spend and estimated delivery across our KPIs.
- You'll extract data for weekly, monthly, quarterly, and post-campaign analysis reporting (some from custom dashboards), working with your Account Manager to interpret the data to glean actionable insights.
- You'll build campaigns within relevant, self-serve biddable platforms to meet the requirements of our client's media plans and their ad creative guidelines.
- You'll begin creating media plans to meet campaign briefs from our clients/the team, which include targeting, estimated delivery/forecasts and costs.
- For search backgrounds, you'll perform keyword research and search query analysis to identify positive and negative keywords to target.
**You**
- Experience in one or more of the following campaign formats:
- Social
- Reach
- Traffic
- Conversion (web/lead gen)
- App installs
- Catalogue Sales
- PPC- Responsive search ads
- Discovery
- Shopping (standard/smart/performance max)
- Universal app campaigns
- YouTube (either via Google Ads or DV360)
- Non-skip
- Skippable
- Sequence
- YouTube for action
- Creative spec requirements for the ad platforms you work within so you can request these from the clients you work with across their plans.
- If from a Paid Search biddable background, you are certified in the search fundamentals.
- Proficient skills in Excel and the creation of formulas. Experience creating pivot tables is advantageous.
- UTM URL tagging requirements.
**Stephanie Levinson - Managing Consultant**
Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative ?talent globally.
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