Account Director

6 days ago

London, Greater London, United Kingdom In Digital Full time

We're In Digital, a thriving digital growth agency based in Covent Garden and ranked as one of the best places to work in the UK – and we're currently seeking an Account Director to join our brilliant team of marketers As Account Director you will collaborate with top talent and work on exciting campaigns for prestigious brands such as the Financial Times, Kiwi.com, and Puresport.

Who we're looking for – at a glance:

  • Proactive people who are confident with setting effective media strategies and plans, and seeing them through to execution with ongoing optimisations for growth
  • Strategic thinkers who enjoy diving into the details when needed while maintaining a big-picture perspective
  • Highly data-driven & analytical marketers
  • Sociable people with excellent communication skills - we're all client-facing
  • Demonstrable hands-on experience in one or more of PPC, Social, Programmatic Display, Conversion Optimisation or Web/Mobile/App analytics

Interested? Keep reading to find out more…

In Digital is a performance marketing agency and consultancy set-up to challenge the status quo of the agency world. Clients demand more from their agencies – speed, transparency, service – and agencies demand more variety and visibility of the impact of their work from their clients.

At In Digital, we operate as a seamless extension of our clients' teams. We've broken down the traditional client/agency barriers and that means we can deliver better performance and service for our clients, making our jobs more fun and interesting.

Account Director – typical responsibilities:

  • Spearheading our client teams & owning the media marketing strategy - developing effective plans that speak to the client priorities and deliver results
  • Client relationship management at all levels, from CMOs to marketing execs
  • Client budget management, planning and forecasting
  • Leading great teams of marketers to help them deliver brilliant work, develop their skills and progress in their careers
  • Campaign set-up, management and optimisation in one or more of these areas:
    • Paid Search / Shopping campaigns
    • Paid social
    • Programmatic display
  • Be on the pulse with performance, reporting and analysis, proactively generating insights and recommendations
  • Proposing optimisations and ideas for growth/increased efficiencies
  • Presentations to senior client stakeholders

A bit about you:

  • Strategic and planning experience underpinned by solid experience in activation, building effective campaigns
  • Confident in identifying areas of opportunity and planning approaches based on client needs, seeing them through to execution.
  • Comfortable being a bridge from strategy to execution, supporting the more junior team through it, and keen to get stuck in the detail as and when required
  • Demonstrable expertise in successfully managing at least one performance channel, e.g. PPC, Social or Programmatic Display, preferably in a specialist agency setting
  • Excellent communication and presentation skills with confidence to operate in a very client-facing role. Comfortable providing thought-leadership and proactive recommendations to clients.
  • Highly analytical and numerate – preferably with experience with analytics tools like Google Analytics or Adobe Analytics
  • Excellent understanding of the marketing technology landscape, vendors and tools

Things we like, but aren't essential:

  • Media experience within the Entertainment industry a plus, but not necessary
  • Some experience in other channels or areas of digital (such as CRO, CRM or Analytics)
  • Experience in mobile marketing and mobile attribution
  • A good understanding of the creative briefing process and creative optimisation
  • Degree in an analytical subject

Why work for In Digital?

  • A certified Great Place to Work, recognised as one of the UK's Best Workplaces for Wellbeing 2024
  • Best of both worlds: work in blue-chip companies' marketing teams and in a fast-growth agency at the same time
  • Covent Garden office with a private bar, great coffee and an array of restaurants in the vicinity
  • Rewarding work with great opportunities for development and progression
  • 25 days of annual leave
  • Flexible working with working-from-abroad
  • Private pension and cycle-to-work schemes
  • Regular team lunches and social events
  • Subsidised gym & sports memberships
  • A competitive salary + bi-annual bonus
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