Associate Business Analyst
2 weeks ago
The Role
Optima Partners are seeking an experienced Business Analyst with a proven track record of delivering marketing consent projects. In this associate contract role, you will collaborate with cross-functional teams, including legal, data privacy, marketing, and technology, to design, implement, and optimize consent management processes. You will be responsible for gathering requirements, mapping customer data flows, and ensuring alignment with privacy regulations (e.g., GDPR, CCPA, PECR). Your insights will help improve consent capture, management, and governance, enabling effective, compliant, and personalised marketing activities.
Key Responsibilities:
- Lead and deliver marketing consent projects, from requirement gathering to implementation and testing.
- Collaborate with legal and privacy teams to ensure consent processes comply with data protection regulations.
- Map and document customer consent journeys, identifying data capture points and flows across systems.
- Define and validate consent-related business rules, policies, and governance models.
- Support the implementation and configuration of Consent Management Platforms (CMPs) or preference centres.
- Identify opportunities for enhancing consent-driven marketing personalization while maintaining compliance.
- Create detailed business and functional requirements, process flows, and data mapping documentation.
- Conduct impact assessments for consent-related changes across marketing platforms and customer touchpoints.
- Collaborate with data and IT teams to define data ingestion, storage, and sharing processes.
- Monitor and report on consent metrics and identify areas for improvement.
Skills:
Marketing Consent Expertise:
- Proven experience leading marketing consent or preference management projects.
- Strong knowledge of data privacy regulations (GDPR, CCPA, PECR) and their application in marketing.
- Experience with Consent Management Platforms (CMPs), preference centres, and opt-in/opt-out processes.
Business Analysis Skills:
- Expertise in gathering and documenting business and functional requirements.
- Skilled in creating process maps, data flow diagrams, and customer journey models.
- Experience conducting impact assessments and defining business rules.
- Ability to translate business needs into technical requirements for development teams.
Technical and Data Knowledge:
- Understanding of customer data models, marketing databases, and consent-related data structures.
- Familiarity with marketing automation platforms (MAPs) and customer engagement tools.
- Experience working with CRM, CDP, or RTIM platforms related to consent management.
Experience:
- Experience in financial services or other regulated industries.
- Familiarity with martech ecosystems, including CDP, RTIM, and marketing cloud platforms.
Qualities:
- Excellent stakeholder management and communication skills.
- Strong problem-solving and analytical capabilities.
- Ability to prioritize and manage multiple projects simultaneously.
- Detail-oriented with a focus on data accuracy and compliance.
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