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Director of Brand

3 weeks ago

London, Greater London, United Kingdom JoVE Full time

JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

We are seeking a passionate and visionary Director of Brand & PR to elevate our global presence, amplify our voice in the higher education and research landscape, and lead a new era of brand storytelling. This is a unique opportunity for someone who blends strategic brand thinking with hands-on execution, who stays ahead of trends and technology, and who thrives in a fast-paced, purpose-driven environment. You're at the height of your momentum and eager to make a measurable impact.

Responsibilities:

  • Define and evolve JoVE's global brand strategy across marketing channels to align with business goals, user needs, and market trends.
  • Lead JoVE's PR strategy and external communications, establishing our thought leadership in the scientific and academic community.
  • Collaborate cross-functionally with Editorial, Sales, Customer Success, and Product teams to ensure brand consistency and clarity.
  • Identify and activate opportunities to showcase JoVE in higher education, including conferences, media relations, partnerships, and influencer engagement.
  • Leverage market insights, competitor analysis, and user feedback to continuously refine messaging and positioning.
  • Stay up to date on emerging technologies and trends in marketing, especially AI, and apply them to improve brand performance and campaign innovation.
  • Create a proactive press calendar and manage relationships with media outlets, journalists, and external PR firms.

Minimum Qualifications:

  • 7+ years of experience in Brand, PR, or Communications, with at least 3 years in a leadership role.
  • Proven experience in higher education publishing, edtech, or related sectors.
  • A strong understanding of multichannel marketing strategies (email, web, social, events, media).
  • Demonstrated success in leading high-impact brand or PR campaigns across global markets.
  • Awareness of the latest trends in AI and its applications in marketing and communications.
  • Excellent storytelling, writing, and editing skills—with the ability to translate complex ideas into engaging narratives.
  • Knowledge of trending tools, platforms, and technologies in media, communications, and digital marketing.
  • A hands-on, collaborative mindset—ready to lead but also roll up your sleeves when needed.

Why Join JoVE?

  • A competitive compensation package.
  • You will make a direct impact in accelerating science research and education.
  • Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
  • Our strong promotion from within culture draws a clear path to advance your career with us.
Seniority level

Director

Employment type

Full-time

Job function

Marketing and Public Relations

Industries

E-Learning Providers, Higher Education, and Education

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