Brand Director

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Brand Director (Maternity Cover), LondonClient:

YOTEL

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

9

Posted:

18.04.2025

Expiry Date:

02.06.2025

Job Description:

We are on the search for a passionate, dynamic and charismatic individual to join us at our London HQ as Brand Director (maternity cover). This is a fantastic opportunity for someone looking for a new challenge in a hands-on role. You'll also need to live and breathe our values; be Creative by being playful and inspiring, Authentic by always being true to who we are, and Smart by delivering results in a clever and effective way.

About the role

In the role of Brand Director, you will lead the brand strategy across multiple disciplines and channels, managing a team of three. Focused on growing brand awareness, engagement, and loyalty amongst existing and new customers, we're looking for an agile leader who can adapt quickly to different projects. As the brand guardian, looking after multiple brands, this role requires creativity and strong organizational skills.

This role is accountable for social media strategy & agency management, email marketing & website content, and graphic design. Plus responsible for creative campaign development & execution featuring relevant partners, driving more direct visits to YOTEL.com & brand visibility.

Responsibilities

• Brand guardian across YOTEL brand and multiple sub-brands ranging from hotel products to restaurants.
• Brand development and refinement where needed.
• Ensure brand identity is consistent across all channels; reinforcing brand values and supporting hotels with compliance.
• Lead strategy & execution for content across all owned channels.
• Develop & grow new and existing brand partnership opportunities.
• Drive strategy & execution of brand wide creative campaigns, plus seasonal sales & packages.
• Lead strategy for email marketing content.
• Lead creative, branding, and positioning across multiple offline & online channels.
• Creative lead on global photo and video shoots.
• Support customer journey developments internally across multiple projects; CRM, membership programme, on-property enhancements.
• Manage graphic design function for all hotels and HQ design needs.
• Lead strategies for social media, influencer marketing, and content creation.
• Support digital marketing and ecommerce team.
• Collaborate with Operations, Technical Services, and Commercial to support new openings and transitions.
• Oversee marketing efforts for F&B brands including brand development & execution, SEO website support, email marketing plus cross marketing opportunities.
• Creative lead on any brand specific advertising opportunities; either online or OOH.
• Support Regional Marketing teams with strategy ideation & execution.
• Support global & regional Sales teams with brand marketing collateral, presentations, and brand guidance.

The skills we are looking for are:

• Minimum 7-10 years' experience in a senior consumer marketing position.
• Proven track record in a similar role.
• Leadership skills with the ability to set and prioritise goals.
• Attention to detail, highly organised with the ability to work across multiple projects & teams.
• Creative and commercial with a proven history of brand management.
• A high level of passion & awareness for the hospitality industry and other globally leading consumer brands.
• Motivational leader with strong people management skills.

About YOTEL

With 23 properties in sought-after locations globally, YOTEL is for people on the move. People who are experiencing, doing and achieving; Non-Stop. From buzzing cities to bustling airports YOTEL exists to challenge the status quo of the hospitality industry and deliver a different experience for guests through smart design, creative technology, and awesome people. YOTEL is the pit stop for the Non-Stop.

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