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Senior Content Marketing Manager

1 week ago

London, Greater London, United Kingdom WEX Full time

SENIOR CONTENT MARKETING MANAGER / LONDON / HYBRID / PERMANENT / £75,000- £85,000 PLUS BENEFITS

About the Team / Role

WEX Inc. is a global commerce platform that helps businesses solve for operational complexities. Our international marketing team is now searching for a Senior Content Marketing Manager, who is strategic and leadership-oriented. The successful applicant will be responsible for developing and driving forward the content and growth marketing strategy for WEX's Travel & CPS lines of business.

This role will work closely with cross-functional teams, including product, sales, and customer service teams. The role will also work closely with our US Center of Excellence to regionalize the global objectives for the international audience.

What's on offer?

  • Highly competitive salary £75,000-£85,000 (dependent on experience)
  • Annual company bonus
  • 40-hour week – Monday to Friday
  • Hybrid working
  • Industry-leading pension scheme
  • Private Medical
  • 25 days holiday plus Bank Holidays – with the opportunity to purchase additional holidays
  • Life assurance
  • Income protection
  • Gym Flex membership
  • Discounts & perks platform
  • Employee wellbeing

How you'll make an impact

  • Develop and execute content strategy – Design and execute comprehensive customer communication strategies, whilst collaborating with Product, Sales, and Marketing Teams.
  • Content Creation and Management - Lead the creation of targeted content including case studies, whitepapers, email campaigns, newsletters, and website content. Including managing content calendars.
  • Brand positioning and Messaging – Define and maintain consistent messaging and positioning, ensuring that all marketing materials from website content to presentations and brochures reflect the company's brand voice and vision.
  • Integrated Campaign Management – Plan and manage integrated B2B marketing campaigns across various channels.
  • Digital and Social Media Management – Oversee digital communication strategies, including social media and website content.
  • Campaign Management – Plan, execute, and monitor integrated marketing campaigns, ensuring alignment with product launches, events, and promotions.
  • Collaboration with Cross-functional Teams - Work closely with internal teams across the business and coordinate with external agencies, vendors, and partners to ensure seamless execution of marketing activities.
  • Customer Engagement Metrics - Measure engagement rates across communication channels.
  • Customer Awareness and Share of Voice - Monitor reach and visibility through metrics like website traffic, social media impressions, etc.
  • Customer Retention Rate - Track the rate at which customers continue to engage with the content.
  • Content Effectiveness - Measure the performance of various content assets based on views, downloads, and leads generated.
  • Sales Enablement Metrics - Evaluate the success of materials.
  • Customer Satisfaction and Feedback Scores – Utilize Net Promoter Score (NPS) and customer satisfaction surveys to gauge client sentiment.

Experience you'll bring

  • Strategic Thinking and Communication – Ability to create and execute effective customer communication strategies.
  • Attention to Detail - High level of accuracy.
  • Collaboration and Cross-Functional Communication - Strong teamwork skills, with the ability to work effectively with sales, product, and customer service teams, fostering alignment on messaging and customer experience.
  • Customer-Centric Mindset - Understanding of the customer journey and ability to craft communications that address client needs and pain points.
  • Content Development and Copywriting – Proficiency in crafting compelling, clear, and targeted content for various channels, including emails, social media, blogs, and whitepapers.
  • Campaign Management and Project Organization.
  • Data Analysis and Reporting – Proficiency in analyzing engagement, conversion metrics, and campaign ROI.
  • Digital Marketing Proficiency – Knowledge of digital marketing channels, including SEO, email marketing, and social media, along with experience using marketing automation tools (Salesforce Marketing Cloud, HubSpot, Marketo).
  • Strategic Thinking and Business Acumen - Ability to make decisions that align with the larger business strategy.
  • Effective Communication and Listening – Articulates ideas clearly, listens actively to feedback, and communicates effectively across all levels of the organization.
  • Cross-functional Collaboration - Building strong relationships across departments.
  • Innovation and Creativity – Encourages out-of-the-box thinking, fostering an environment where new ideas are welcomed and creative solutions are explored to differentiate the brand.

What's Next?
If you have the skills and passion to take on this Senior Content Marketing Manager role, we would love to hear from you. APPLY NOW for immediate consideration.

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