Senior Content Marketing Manager

3 weeks ago

London, Greater London, United Kingdom Pinpoint Full time
Senior Content Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: United Kingdom

Reporting To: VP of Marketing

Description

Hey I'm Kristin, VP of Marketing at Pinpoint. We're a high-growth, bootstrapped start-up selling software that helps in-house recruitment teams attract, hire, and onboard the right talent. Today, we have a strong foundation in place, with a mature product, rapid growth, strong product-market fit, and happy customers.

In 2025, content will be a pillar of our marketing strategy across digital marketing, events, and customer marketing. We're hiring a Senior Content Marketing Manager to create compelling content that fuels marketing campaigns, celebrates customer success stories, and helps us stand out in a crowded market.

The fine print (but way more exciting)
  • This is a remote role, but we're looking for someone based in the UK who can attend in-person meetings, events, and training as needed.
  • You'll be our only dedicated Content Marketer—meaning you'll get to own content, have variety in your work, and move quickly.
  • Customer storytelling is a priority. You'll regularly interview customers and turn their insights into case studies, guides, event speeches, and more.
  • Speed matters. We expect you to move fast and produce high-quality content efficiently—case studies drafted within a week of interviews, 2-3 pieces of content published per week, etc.
  • We need creativity, not clichés. This is a competitive space. We don't win by doing what everyone else does—we win by standing out.
About the Role:

Your work will be a blend of customer storytelling, marketing content creation, and planning. A typical week might look like:

  • Customer Storytelling (2 days per week)
    Interview customers who are doing exciting things with Pinpoint and turn their insights into compelling case studies, how-to guides, templates, videos, slide decks, and event presentations.
  • Marketing Content Creation (2 days per week)
    Develop content that fuels marketing campaigns, including landing pages, newsletters, social media posts, and sales enablement materials.
  • Planning & Collaboration (1 day per week)
    Manage the content calendar, track content performance, identify new storytelling opportunities from customer data, and collaborate with internal teams.

Your content will play a critical role in driving demo bookings, pipeline growth, and brand awareness among target accounts.

About You:
  • 3+ years of professional writing experience, with hands-on writing—not just editing or project management
  • Versatile writer—able to craft both long-form articles and short-form copy (social, email, landing pages)
  • Strong interviewer—comfortable speaking with customers or subject matter experts and turning insights into compelling content
  • Data-literate storyteller—skilled at weaving narratives from customer insights and data
  • Project management skills—able to juggle multiple deadlines and move fast
  • Conversational, engaging writing style—no corporate jargon, no fluff
  • Curious and proactive—eager to ask questions, uncover great stories, and take action without overcomplicating things
  • Fast-paced and adaptable—thrives in a high-growth startup where priorities shift

Bonus points if you:

  • Have experience in a startup or fast-paced, high-output environment.
  • Bring design or video skills to enhance content creation.
  • Have used AI tools to streamline content production while maintaining high-quality standards.
  • Understand digital marketing or demand generation principles.
What does success look like in this role?
  • First 30 days: Complete onboarding, publish your first written pieces, and conduct your first customer interview with manager support.
  • First 60 days: Expand into a broader range of content, show clear improvement in writing style and industry knowledge.
  • First 90 days: Independently produce and publish a variety of content types with minimal edits, fully adopt our brand voice, and run customer interviews solo.
  • First 6 months: Bring fresh ideas to elevate our content strategy, be seen as an expert, and serve as a resource for the wider team.
How will my performance be measured?
  • Marketing impact – Our team drives demo bookings, pipeline growth, and brand awareness with key accounts. Your content will directly contribute to these goals.
  • Speed & efficiency – For example, getting case studies back to customers for approval quickly to keep them engaged in the project.
  • Content output – We'd expect a typical week to look like publishing 2 content pieces plus recycling them into social posts, sales deck slides, updates to internal documentation and training, and any other way of getting additional value out of the content.
  • Performance metrics – We'll track the results of individual content pieces through metrics like email open/click rates, social media engagement, etc.
  • Competencies – All Marketing team members receive quarterly reviews on expectations for competencies at their level, for example initiative and project management.
What We Offer:

We're committed to being an exceptional workplace and company you are proud to work for. To that end, we offer some great benefits, including:

  • Gold-plated healthcare: Enjoy the best medical, dental, and optical coverage money can buy. We've got you and your family covered for all eventualities
  • Unlimited holidays: Everyone needs a healthy, happy, and productive life without restrictive holiday limits
  • Mental health support: Unlimited and immediate access to counseling for any employees via Spill.
  • Retirement matching: Competitive retirement plan to help you achieve your long-term financial goals.
  • Remote-first culture: Work where you're most productive. As a remote-first team, we prioritize flexibility and trust.
  • Meaningful equity: You'll contribute to the team's success and deserve to share in it. To that end, everyone on our team gets a meaningful equity allocation
  • Generous paid parental leave: To help support new parents in the workplace, we offer up to 16 weeks of paid leave
  • Learning budget: Annual funds are made available to support both your personal and professional development
  • Top-of-the-line equipment: We'll set you up with the right tools to do your best work—starting with a MacBook Pro, 4K monitors, and the right software to get the job done
  • A team that cares: You'll be joining a team of intelligent, capable, and helpful people that want you to win, our clients to be wowed, and our business to grow
#J-18808-Ljbffr

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