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Senior Marketing Executive

2 weeks ago

Salford, Salford, United Kingdom Bupa Full time

Job Description:

Senior Marketing Executive

Bupa Place, Salford Quays

Hybrid – Up to 3 Days Working From Home

Fixed Term Contract – 12 Months

From £32,000 + Fantastic Benefits

Full time (37.5 Hours)

Working in our UK support functions you'll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care. No matter your role, you'll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day.

The role

This is a key role within the B2B Marketing function at Bupa. The successful candidate will work closely with the Corporate Senior Marketing Manager to deliver market leading propositional launches and go to market campaign strategies. The objective is to drive brand perception and continue to establish Bupa as the market leading private healthcare provider in the corporate sector.

You'll help us make health happen by

  • Leading the development and go to market plans for our quarterly campaigns and proposition launches working closely with key stakeholders such as New Proposition Development, Studio, Digital and Health content.
  • Developing and delivering clear campaign briefs to our creative, media and content agencies and our front-line stakeholders.
  • Thinking creatively to develop key campaign content working with our creative, media and content agencies, to drive brand perception and position us as the market leading healthcare brand at Bupa within Corporate segment.
  • Driving amplification of our content across key channels including email, display, social, web and events.
  • Driving engagement objectives through the amplification of our campaign content across key media partners. Working closely with other B2B segment teams including Intermediary, SME and Specialist Business.
  • Ensuring that campaigns are effectively tracked and measured with learnings applied to enhance future performance.
  • Developing strong working relationships with key stakeholders to ensure we have buy in from all of the appropriate business areas including sales, product, propositions and compliance.
  • Supporting other team members in the development and delivery of key projects and campaigns including our Health Horizons event amplification and Awards submissions.
  • Working with the corporate account managers to deliver on key client requests and ensure that relevant materials are included on our account management engagement (The Blueprint) hub.
  • Implementing a digital adoption strategy to help drive downloads of the My Bupa app and support the Blua engagement within the corporate sector and across B2B as a whole.
  • Implementing an understanding of regulatory requirements to ensure that all of our communications are fair, accurate and not misleading, following copy clearance, legal, product, compliance and brand guidelines.

Key Skills / Qualifications needed for this role

  • Educated to degree level, or equivalent.
  • Previous marketing experience within B2B and/or healthcare or financial services is desirable.
  • Good organisational and project management skills.
  • Good stakeholder management skills.
  • Experience of working with external agencies.
  • Track record of demonstrating good customer outcomes.
  • Solid commercial awareness and ability to demonstrate performance.
  • Strong communication and presentation skills.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

  • 25 days holiday per year, pro rata to your contract.
  • Access to a range of services to support your physical and mental wellbeing.
  • Fixed term benefits allowance.
  • Access to our confidential employee assistance.

Why Bupa?

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to "Be you at Bupa", we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.

As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type: Full time

Job Area: PR, Marketing & Brand

Locations: Bupa Place

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