Digital Communications Officer

Charity People is delighted to be partnering with AdviceUK to recruit for their next Digital Communications Officer.Since 1979, Advice UK has been supporting advice organisations by helping them to be efficient, competent and effective, and by campaigning for a policy environment that supports advice agencies and people needing advice. They are a small but mighty charity who support their members to provide advice to 2.8 million people in 2024 alone. They are working towards a world in which every individual, regardless of means, is able to access the advice they need in order to exercise their rights and deal with any legal and social welfare challenges they may face. The Digital Communications Officer is responsible for developing and delivering dynamic digital content to inform, engage, and motivate diverse audiences, helping to raise awareness of AdviceUK’s work and the support they offer to the advice sector. The role will ensure a consistent voice across social media, websites, and email communications to enhance visibility, strengthen member and stakeholder engagement, and market benefits, products and services to customers, members and potential new members. Contract: Permanent role Salary: £27,365 plus Regional Weighting (up to £4,677 in London). All staff also receive £600 per year work from home allowance Location: Hybrid role which will be predominantly home-based with some travel and meetings in London Hours: Full-time, 35 hours per week with flexible working options fully supported Closing date for applications: Thursday 7th August Interviews: Interviews will be held in person at the charity offices in London on the 21st and 22nd August with travel reimbursed As Digital Communications Officer your core responsibilities will include: Creation of engaging, accessible and inclusive digital content to promote AdviceUK’s services and campaigns, upholding AdviceUK’s brand identity across all digital channels. Filming, photographing, creating, and scheduling organic and paid digital media content. Collaboration with internal and external stakeholders to tell impactful, human-centered stories from members and stakeholders. Leading on social media strategy and daily activity across social media platforms, identifying opportunities for storytelling and member engagement. Maintaining, improving and optimising AdviceUK’s websites using WordPress, ensuring SEO optimisation and user-friendly design. Support on the delivery and tracking of AdviceUK’s annual communications plan across target audiences. Creating and maintaining resources such as; news posts, articles, case studies, infographics, images, vlogs and blogs for the website. Support with email communications including newsletters and email communications using tools like Bee Pro and Marketing Cloud. Identification and implementation of improvements to enhance marketing effectiveness; including staying up-to-date with the latest trends, innovations and practices in web design and digital communications. Provision of analysis and reporting to support decision-making, collaborating with colleagues to maintain data quality. Conducting market research and gathering member and customer feedback to inform future marketing strategies. Analysis of digital performance using tools like Google Analytics, Hootsuite Meta Business Suite, and Marketing Cloud Account Engagement email reports to inform strategy. We’d love to hear from candidates with the following skills and experience: Strong experience in a digital communications or marketing role, ideally in a similar sized organisation with a social purpose. Commercial B2B experience is desirable but not essential. Proven ability to plan and deliver digital campaigns across social media, websites, and email. Strong copywriting, editing and storytelling skills with a flair for creative communication. Experience creating a range of digital content including video, infographics and blogs. Confident using digital communications tools including Hootsuite, WordPress, Salesforce or other CRM, and ideally Marketing Cloud Account Management Strong analytical skills with the ability to use data to inform decision making. Excellent organisational skills and the ability to manage multiple priorities. A collaborative approach with strong interpersonal skills and stakeholder engagement experience. A commitment to social justice, equity, diversity and inclusion. Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.